Wayne Paulauskas
Circle Translations
3 min readJan 16, 2019

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Expanding Your User-Base — How Professional Translation Helps You Reach More Potential Customers The Cost Effective Way

Whether you’re an e-commerce, small business, startup or a professional service provider, one thing we all can agree upon is the increasing client acquisition costs. Moreover, given the stiff competition and constant challenge to stand ahead of your competitors your marketing strategy has to be streamlined and more accurate. However, as online mediums allow you to get beyond geographical boundaries and reach a global audience, one of the most budget friendly but effective way to increase your client base is to get your business website, promotional content or ideas translated into multiple languages depending upon the target audience.

Let’s take a quick look at how getting your website content translated to create a global presence can be a game changer and help your business get more traction and clients the cost-effective way.

  • Personal Appeal — When clients read your content in their native language it is more appealing than reading content in another language. Having your texts translated in native language of your target audience helps build their confidence in your brand which consequently improves the conversion rate for your online business. The same holds true for other forms of content marketing including blogs and videos.
  • Expands Your Target Market — With just one language you’re restricting your business to tap into the global markets effectively. As such, the extent and size of your target market is limited. Getting your website content and promotional texts translated in multiple languages opens door to a host of new opportunities and new markets. With a bigger market now your business will definitely grow with more customers and lower acquisition costs.
  • Better Engine Visibility — Having advanced presence on popular search engines like google is crucial to get more exposure and visitors to your business website. Once your website content is available in multiple language combinations, your business search engine appearance becomes stronger as now your website appears even in local business searches and with multiple keyword combinations in different languages.
  • Minimum Costs Maximum Returns — If we are to compare the costs involved in extensive marketing campaigns to acquire new clients and penetrate into new markets, this simple idea of getting your business website content and promotional content translated into multiple languages can definitely give better returns at just a fraction of the costs. Most importantly getting your website content translated is more of an asset build up as that remains there forever, and hence it is always a profitable business investment.

At Circle Translations we have been helping businesses get more clients by providing them professional and expert native translation in multiple language combinations. With years of experience helping businesses get their texts translated to venture into new markets, we make sure that you get top-notch professional translation services within your budget.

Planning to explore new markets and getting more customers for your website ? Get started with Circle Translations getting your Free Quote Today!

Grab a minimum 5% of on your first order directly on our website here https://circletranslations.com/content/technical-translation-agency.

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