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Overcoming design challenges to make your business circular

Learnings from an aspirational paddle board business

By James Woolven, Editor, Ellen MacArthur Foundation

Moving a business towards a circular economy model can throw up all sorts of challenges for those entrenched in supply chains built on linear economics. Red Paddle Co, a company that specialises in inflatable paddle boards, is one such business turning innovation efforts towards ensuring its products can soon be made for a circular economy.