Published in


When the city meets the circular economy

Little doubt remains regarding the significance of cities in influencing economic, social and environmental change. It is therefore pertinent to ask how a circular economy could unfold in an urban context, and how this framework could steer cities towards greater prosperity, resilience and livability. To that end, the Ellen MacArthur Foundation recently published Cities in the Circular Economy: An Initial Exploration, as well as a second paper in collaboration with Google that looks specifically at the role of digital technology in realising the vision of the circular city.

The Circulate team spoke with Julia Vol, one of the researchers behind this work to hear why it is needed now.

Circulate: Why are cities so important in the transition to a circular economy?

Julia Vol: Well, cities are sort of the mirror of our economy. Cities are responsible for more than half of global population and 85% of global GDP, so if we want to transition our economy then we need to focus on cities. Furthermore, cities can also be the hotbed for testing, and can amplify the impact of the circular economy. Through proximity of people, materials and data in a small territory, the city opens opportunities for new business models such as reverse logistics, material collections, reuse, leasing and sharing. They offer a point of convergence, with an abundance of materials that if better utilised can create new opportunities. Having so many people also creates local markets and provides potential for local business models, production and remanufacturing. Something else that makes cities receptive to the circular economy is that local policy makers tend to be more flexible and agile compared with national governments, which are often heavier, more bureaucratic structures. It’s common for more people to trust their local governments to do what’s right for them, compared with national government, as they’re closer to the people and the local context. So being in touch with these policymakers and empowering them could generate change much faster. With the growing infrastructure and built environment projects around the world, cities can and need to incorporate local decision making in the process. Also, cities are going to be growing so much in the next 30, 40 years. Almost half the infrastructure we’ll need by 2050 hasn’t been built yet, so that gives us the chance to avoid some linear lock ins that we have here in the West especially.

What does the Ellen MacArthur Foundation and the circular economy have to do with cities?

Over the past two years, the Ellen MacArthur Foundation has been working more closely in the cities space, both through the Circular Cities Network that we established last year, with the participation of 12 cities around the world, and the different smart cities events we’ve been involved with. We found that people asked us “what does the circular economy look like in cities?” and there was not one comprehensive and agreed answer to that. There was so much information and so many data points out there but not one comprehensive framework and vision, so we decided to sit down, compile all the different research and put it together. We wanted to find out what a circular economy can do for a city and why cities provide the space in which the circular economy can flourish. So we worked with the diverse cities in our network and looked at the Ellen MacArthur Foundation’s research from the past six years that relates to cities, and developed our thinking further to articulate the circular cities vision. This is an important step, as it gives us an initial framework that we can now start populating with further research and insights, and it can be used by cities to guide what they’re doing and be used as inspiration for future action.

The Ellen MacArthur Foundation has worked on not one but two papers on cities lately, with the first released at the start of September. What is it about, and who should read it?

This first paper, Cities in the Circular Economy: An Initial Exploration, has been researched and written with urban decision makers in mind. It can help push their thinking beyond viewing circular economy simply as a waste management approach, showing how it can also be relevant to issues such as built environment, mobility, bioeconomy, local production and employment in cities. The circular economy is an economic framework that can support urban decision makers in addressing growing challenges in many different sectors such as the built environment, mobility and livability, and can help enhance competitiveness, which is really important for policymakers — so they are the prime audience.

The second paper, Cities in the Circular Economy: the Role of Digital Technology is exploring how new technologies are transforming this vision into reality and enabling more informed decision-making. It looks at how the use of Internet of Things and data collection about the urban environment can improve the way people move, eat and live.

Both papers are a response to growing interest from the cities we work with, the CE100 companies and of course our Global Partners. They needed the framework for reference for circular economy and cities, and articulate the potential for both businesses and policymakers to engage in the field. We already know shortly after release that it’s serving that purpose. They’re happy to see these themes brought together.

Did you get input from these decision makers? They must be bombarded with new reports or guides to read — how did you make this relevant?

That’s true — the cities space is so crowded with green, smart, eco…and we needed something that distinguishes the circular economy as a framework that addresses the different agendas and actually offers an economic rationale for doing so.

Through the Circular Cities Network, recurring webinars and many more face to face meetings, we were able to use direct input from the member cities about what are the most relevant aspects of circular economy and cities, discussing with them key content such as definitions and frameworks, and we kept asking them ‘does that make sense to you?’ So they’ve definitely been an important part of the process.

Why has digital been selected as a specific focus for the second paper?

Digital technology isn’t city specific, but is currently very high on the agenda for cities due to the momentum around smart cities, so it was a very interesting angle for us to explore a bit more in-depth. Often it seems that smart cities technology is popping up everywhere, especially when you are working in the cities space, but then it gets you thinking, to what end do we apply and use all of this technology and how does this enable us to actually make wise decisions that will lead to effective solutions for the people who live in cities? We think that the circular economy provides a framework to apply digital technology in such effective manner, and we were very happy to learn that our peers from Google agreed with this view, so we saw a great opportunity to explore this space together.

Digital technology is unlocking new possibilities when it comes to the circular city. Check out the Intelligent Assets report from the Ellen MacArthur Foundation for more.

Can you give an example of an area in which technology, policy and circular economy collide?

Absolutely, one of my favourite examples in the paper is of Google’s Project Air View which was created in partnership with Environmental Defense Fund (EDF) and Aclima to measure air quality using air sensor equipment mounted on Google Street View cars, producing maps with information on nitric oxide (NO), nitrogen dioxide (NO2), black carbon and other pollutants emitted from cars, trucks and other sources that can affect our health and our climate. This project is already running in San Francisco Bay Area, Los Angeles, and Central Valley regions and will be able to provide policymakers a very clear view on what are the priority areas to target in their efforts to improve air quality and remove health hazards in cities in a systemic manner.

Why and how is Google involved in this space?

Since Google became a Global Partner of the Ellen MacArthur Foundation in 2015, the goal has been to incorporate circular economy strategy into the company infrastructure, operations and culture, with the story of how data centre hardware is managed as a good example of how that plays out. At the same time, Google also wanted to explore what role they have to play in transitioning towards a circular economy specifically in cities, as a company that cultivates and sparks so many technological solutions targeted at urban environments. Interestingly enough, throughout the project we’ve discovered that many of the technologies they already put out there have a great potential to enable the circular cities vision, without even calling it so.

So what’s actually different about a circular city compared with all the other city movements we’re hearing about: smart city, green, eco cities, etc?

The circular city lens is one that promotes and applies systems thinking in a way that can provide economic, social and environmental benefits in cities, supported by an economic rationale for doing so. Other frameworks are very strong on one aspect, in the way that ‘green’ or ‘eco’ cities have a strong environmental case but are lacking on the economic point of view — how you can do it and justify it. So the circular city offers more systemic approach that can solve problems whilst generating profit and improving quality of life in cities.

Aside from policymakers, why should the rest of us be interested? Why would a circular city be a desirable place to live?

I think that it helps to address the key challenges that cities are facing, the symptoms of which are becoming more visible to those of us who live in cities. There’s a lot of pressure on already constrained resources, which will only increase along with the population growth, so if we help to remove some of the budget constraints through utilising assets, then governments and city planners can have more budget for things like education or green spaces. The circular economy can also help raise disposable income, which is relevant for all of us. And it can help create business opportunities in cities which is appealing for the business and innovation community. In this paper we outline the opportunity that’s created with having a lot of people in a small area that is rich with data and digital communications that can enable more local business models, innovation that feeds off rethinking asset utilisation and keeping products and materials at their highest utility and value at all times. So I hope this can inspire business leaders and innovators as well.

Is a circular city a future ideal or something that’s happening now? Are there limits to what an existing city can achieve — would a circular city need to be started from scratch?

Of course big existing cities have linear lock ins that can be challenging, but the current development trajectory means that a lot of infrastructure is still being built in many cities. Even if you take a city like London which has been around for at least 1000 years, they are one of the pioneering cities in the circular economy. They both look at what they can do with existing infrastructure, how they can restructure within the existing setup, but they also look at all the new infrastructure that’s going to be developed around London in the next decade and incorporate the circular economy into the built environment there. Cities will keep growing even in Western markets, we will go from 50% of the population living in cities today to 75% in 30 years. But also when you look at topics like mobility and local business models which do not necessarily need to rebuild the infrastructure, it’s actually about being smarter and more aware of how we use assets, that’s something that any type of city can do.

You only need to go on London’s tube at rush hour to realise that existing infrastructure is ripe for disruption…

Exactly. And if you look at climate issues which are a top priority for the big cities like New York, London, Paris, if they want to get to zero or even half their carbon emissions by 2050, they’re going to have to re-think mobility systems in the city, as well as food systems, water systems…so it’s going to happen anyway, but if you incorporate circular economy you can have a more systemic approach with a stronger economic rationale.

If I wanted to visit a circular city, where would you recommend?

There a lots of cities that are doing things that could really be visible in the next decade or so. I’ve mentioned London, which is really pioneering an ambitious project on built environment. But also a small city like Peterborough, that is working on engaging local business society around the circular economy, and they developed an online platform called Share Peterborough with over 100 local business online sharing assets that they are currently under utilising, such as materials, machines sometimes even people, really creating this local ecosystem of businesses that work and benefit together. If you go there you might not see it on the street, but you can visit their website to see how sharing platforms in cities can enable interesting business development.

What happens next?

This research is the foundation, in which we wanted to define what a circular city is and outline challenges and opportunities. In doing, so we found many more challenges to uncover on the journey, and the Ellen MacArthur Foundation is now launching a year-long research to try to identify the economic opportunities and quantify them. Cities in the Circular Economy: An Initial Exploration concludes with a set of questions. We ask questions like what kind of economic activity the circular economy will generate in cities, and at what scales, whether the circular economy can increase urban resilience, and which tools and methodologies are needed in order to enable policymakers to make the transition. So the paper is a call to action for others to engage in this space and join us in further understanding the circular city.

Head to the Ellen MacArthur Foundation website to find out more about the circular economy, and download the paper Cities in the Circular Economy: the Role of Digital Technology.

Originally published at on September 20, 2017.




Features and thought-leadership on the circular economy

Recommended from Medium

GDP or: Our dangerous fetish for a fatally-flawed measure of human progress

Brexit, Trump and the populist right

How Do Current Unemployment Rates Compare with The Great Depression?

The Day the World Slowed Down

Where does Travel & Tourism create the most jobs?

03/01/2021 — Don’t Miss The Boat…Er Point

The mind of a conspirator

Don’t Fight the Fed on Its Playing Field, Leave This Losing Battle by Opting for Bitcoin

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Joe Iles

Joe Iles

Editor in Chief @circulatenews / Beer, music and bad film lover.

More from Medium

Culture and institutions in the age of data

John D. Rockefeller

Data-Centric AI