10 Ways To Create Product Hype Before Launch
The launch of your product may seem like the end, but it’s just the beginning. You can make the launch of your product even more successful by building hype ahead of time so that you generate buzz and attention before you even have anything to sell. This will also help prevent any lousy buzz from emerging before you’re ready to address potential problems or questions during your product launch.
Most of your competitors have already built a competitive and exciting hype of their products to get as many pre-orders as possible before launch. But you aren’t doing the same thing. You want to win and come out ahead of the competition, so it’s time to step up your game and start hyping your product before launch.
Here are some tips on how to hype your product before launch!
Give a Sneak Peek
You’re launching a new project, book, or film. Maybe you’re in sales and are looking for a way to build demand for an upcoming presentation? Or perhaps you’re just trying to keep people interested in what you have.
If so, one of the best ways is by giving them a sneak peek into something that not everyone gets to see just yet. For example, offering your email list first access or creating an exclusive newsletter (where no one else can see it) can be a great way to boost engagement and help build interest for when you actually do release it.
Start testing your product
Hype is a tricky thing. You can’t guarantee that people will be interested in what you’re selling, but you can make it easier to find out when they are. The key is getting real-world feedback and testing your product as early as possible (i.e., while it’s still being built). Start by testing features with friends and family; if they seem excited about what you have, ask them to share it with their friends. Suppose you plan on launching a Kick-starter campaign or another type of crowdfunding. In that case, things like Demo Days bring together potential customers and let them get hands-on experience with some very early versions of new products.
If you can get your product into the hands of beta testers and focus group participants, it can help it gain more publicity.
By conducting a usability test, you’re doing two things at once. First, you’re making sure your product will have good quality, and second, you’re gaining feedback. Second, you’re spreading the word about the new item.
Engage Influencers
Influencers are an excellent way to draw attention to your product. They’ve established credibility, which means their audience is more likely to trust them. And, since they have a large following, they can provide exposure for your brand that you could never afford on an individual basis.
Another great thing about influencers is that most of them operate online, which means you won’t need to worry about logistics or deal with shipping issues — or any other hassles of working with traditional advertising partners.
To optimize things, it’s essential to reach out at least a few months in advance and develop mutually beneficial relationships where you work together instead of just giving money to a popular personality in exchange for a mention on social media.
Blog about it
Are you building buzz for a brand new project? Do you have something unique, innovative, or cool that no one else has heard of? That’s all good, but there’s an even better way to build interest and anticipation for your products and services — and it doesn’t even require creating a new thing.
Blog posts about the product can help build anticipation and encourage customers to buy it as soon as they are available.
Taking a fresh approach can be incredibly valuable when you want to grab people’s attention. Write articles describing what you do and why they should care about it. You might find your big idea while writing these articles!
Building excitement about your upcoming product releases with regular readers and customers can help a lot. They already know what you’re like, so they may be more likely to buy your product when it comes out.
Take Unsolicited Testimonials
If you’re a big brand or just starting, make sure you take advantage of unsolicited testimonials. If someone tells you they like something you make, ask them to leave an honest review.
Additionally, reach out and give testimonials yourself; if a fan left a positive comment on your Facebook page, consider thanking them with a personal email. Many people know they want to buy from small businesses but are also concerned about the quality and customer service — give them what they want by showing off how great you really are!
Read more — 10 Ways To Create Product Hype Before Launch
Conclusion
It is essential to keep getting feedback from early adopters to stay ahead of the competition. If a customer loves a feature, don’t be afraid to ask them if they would pay for it. Building MVPs will help you determine what features are worth paying for in full versions of your product. CitrusLeaf Software is the right choice for your QA and MVP testing.
Now that you know how to hype your product, you can reach us and get started with our expert team. We have worked on various exciting and unique projects which were made successful only because we put 110% effort into them. So what are you waiting for? Build up your project with us! Contact now!
