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How to Grow Your Business: Strategies from the Crypto Craze

Sundance Brennan is the Vice President at Nada, overseeing company sales in North America. He is also known for his popular KryptoNurd YouTube Channel. Brennan recently wrote an article for titled, 3 Strategies From The Crypto Craze To Grow Your Business, which has now mysteriously disappeared from the site.

Never fear, I’ve got the most important takeaways from the article for you:

1. Focus on building communities.

Especially in a market like this, community is everything.

One of the first things I noticed about the Algorand community, was how connected and supportive everyone is. It reminds me of Pup-A-Razzi, the dog training business I co-owned in Oregon. We had tons of repeat customers and word-of-mouth advertising because our clients felt like they were part of the club and trusted us with their precious pets.

2. Seek out strategic partnerships.

Together we can rise the tide.

Competition can be a good thing, because it probably means that there is a demand for what you offer. Partnerships can help set you apart and improve the experience for everyone. In the Portland area, animal shelters work together to share resources, put out important messaging, transfer animals, and save more lives.

3. Manage your expectations.

Under promise and over deliver.

Now that you have people invested in your business’ success and partners who you don’t want to let down, make sure that you provide accurate timelines and descriptions about what you’ll offer and when. I think I was a little too good at this when I taught private dog training lessons. I charged $50 per hour and then packed so much value into one session, that followups usually weren’t needed. But those people became raving fans and referred many other clients.

A bear market is a time to build, not hibernate.

Let me know if you use any of these strategies in your business!



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Jennifer Keene

Jennifer Keene

I write short fun pieces that people actually have time to read. Topics Include: Algorand, Crypto, Travel, Fiction. I am a childfree, vegan, digital nomad.