Bringing Big Data to Big Macs: Lessons from McDonald’s Successful Adoption of Data Science for Personalized Marketing

By Dan Wagner

Civis Analytics
Nov 14, 2018 · 5 min read


This is what the McDonald’s list-cutting app looks like.
The President of McDonald’s US looks at Tableau reports like this one.

The Civis Journal

Civis Analytics helps the country's largest companies and nonprofits identify, attract, and engage loyal customers and employees with a blend of proprietary data, software solutions, and an interdisciplinary team of data and survey science experts.

Civis Analytics

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Building a Data-Driven World | civisanalytics.com

The Civis Journal

Civis Analytics helps the country's largest companies and nonprofits identify, attract, and engage loyal customers and employees with a blend of proprietary data, software solutions, and an interdisciplinary team of data and survey science experts.