Columbus, OH — February 7, 2018 — Civitas, the Columbus-based experiential marketing company and the largest experiential staffing agency in Ohio, in partnership with full-service advertising agency Scoppechio (www.scoppechio.com), has been named Lead Creative Agency for TourismOhio (www.ohio.org). Civitas, which joined the Scoppechio network in 2017, will leverage the network’s resources and talent to deliver on TourismOhio’s goals of positioning Ohio as a relevant travel destination and driving economic prosperity throughout the state.
Commenting on the new partnership, Scoppechio CEO Jerry Preyss said: “Based on previous successful travel and tourism experiences, and our business presence in the surrounding states region, Civitas-Scoppechio is perfectly positioned to help make a positive impact on Ohio’s Tourism economy. We plan to utilize our top creative talent with strong experience in the tourism industry to help bring our creative big idea to life over the next two years.”
First action steps of the new relationship will be to build upon TourismOhio’s existing state brand platform, “Ohio. Find It Here,” and to introduce new dynamics to the campaign. This will be achieved through a robust, omni-channel creative program that defines the “It” in “Find It Here.” Civitas-Scoppechio will work alongside TourismOhio’s other agency partners to reach these objectives over the next two years.
Civitas Founder and CEO Jacob Taylor added: “We are very excited to embark upon this journey with TourismOhio. By working with Scoppechio as part of the Scoppechio network, we are able to leverage a vast range of creative resources to bring this work with TourismOhio to life.”
For more information about the partnership, please refer to this recent coverage from Columbus Business First: TourismOhio picks new agency to handle creative services work and Multi-faceted team from three cities will drive CivitasNow-Scoppechio creative work for TourismOhio.
