The U Stands for User

Meghan Bausone
May 8 · 4 min read

Don’t skip the research phase

“Research that’s not impartial…. isn’t trustworthy. And if it isn’t trustworthy, the data gained is not truly actionable.”

Darren Hood, Senior UX Designer/UX Evangelist

UX is becoming a knock-off of itself

Research is the “secret sauce” of UX

CladeDesign

Sharing Design Strategy, Process, and Technique. Live a Well Designed Life.

Meghan Bausone

Written by

Director of UX & Product @Auxbus

CladeDesign

Sharing Design Strategy, Process, and Technique. Live a Well Designed Life.