Japanese Tea Brand Introducing Yame Traditional Hon Gyokuro to New York

The sales of tea have increased over the past decade as awareness regarding the health benefits of tea continues to rise. The North American region especially is expected to be the fastest-growing market of tea according to research done by Market Research Future. With the goal of further promoting high-quality Japanese green tea, Yame, a local Japanese tea brand from Yame, Fukuoka Japan, collaborates with a Japanese cultural center in Queens Resobox and hosted a tea tasting demonstration at one of the WeWork offices in Manhattan.

When speaking of Japanese food culture, it’s hard not to think of Japanese tea as it is one of the most commonly drunk beverages in Japan. Since it’s such a common drink, Yame is looking to rebrand the idea of Japanese green tea itself and promote the true value of Japanese tea to the foreign market while it’s trending.

The entire team flew from Fukuoka to New York and brought in some of their signature products ― gyokuro, sencha, and hojicha. Yame offered the employees at WeWork Yame Hon-Gyokuro and Hojicha ice brew for tasting, in which many expressed that they were impressed by the roasted taste and the rich aroma it had. Some even said they’d never drunk tea in a wine glass like this.