THE BUSINESS OF TRUST

Tracy Yekaghe
The Journey
Published in
3 min readJan 8, 2019

The word and actual act of trust is so vital to the conduct of business and any type of relationship that it need not be overemphasized as we progress further.

I had this life changing conversation with a very phenomenal friend more than a year ago; he used the analogy of a chair that fell severally after it had an object placed on it to make me understand the place of love and trust.

He went further to explain to me that as much as God LOVES us all, He does not TRUST us all.

Guess what?

The end of that conversation left me with a stronger decision to becoming very intentional about doing well in this business called trust.

Although trust is in degrees, I have come to realize that even people who do not know you still desire to have some level of trust in you before they go ahead to entrust anything at all into your hands.

Or how else would you explain an organization that demands to have the name(s) of your social media handles in advance of either meeting with you or as a requirement to having your job application considered in the first place.

What about the bank that will not oblige to concluding your business account opening until you must have found a stated number of referees who are expected to have certain levels of capabilities as part of their track record?

Time may fail me to mention the fact that besides the constant demands for guarantors, collateral and even having a husband or wife as an indication that a person is responsible to take up a particular position;

There is this sense of security and trust when you realize that someone you are just meeting for the first time shares a link with one or more of your networks.

Expanding on the subject and importance of trust cannot be easily exhausted; however here are some guiding tips that can enable you make huge investments in the business of trust.

1. Never underestimate the power of a track record so try as much as you can to keep it clean.

2. If the business of trust can be likened to that of an investment then expect that you may fail sometimes but ensure that you fail forward and make sincere efforts to bridge that gap ASAP!

3. Your commitment to being a part of this business of trust may start out as a very slow, painful and even messy process as it progresses but be encouraged; tiny drops of water could become an ocean before you know it.

4. Never take your opportunities to give or add value for granted.

After all that have been written; the reality of viewing certain subject matters through the lens of business rather than just emotions can keep us even better positioned for the benefits that would come thereafter.

So how is business?
#BeIntentional

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Tracy Yekaghe
The Journey

I teach talented & skilled people including start-up entrepreneurs on how to create & sustain profitable systems they can earn from online, aside the impact.