User research is an essential element in product development and marketing. It involves two main directions depending on your product’s development stage. These directions differ not only in their goals but also in the methods used in research. No Product, just an Idea: Understanding your target audience's needs is of…

A recent couple of years shows a significant decline in venture markets — VC funding fell 35% from 2021, according to Crunchbase. At the same time, blue-chip companies are cutting staff like crazy. …

The most common reason startups fail is missing a Product-Market Fit, according to CBInsights: Tackling problems that are interesting to solve rather than those that serve a market need was cited as the №2 reason for failure, noted in 35% of cases. In short, biases and lack of research lead…

Clarity Supply Co is actively growing this year. We’re ready to provide full-cycle support to your business in launching new products, scaling to new markets, and enabling their growth via marketing. Since 2020 we’ve made a series of projects focused on Product Research, Strategy, and Marketing for B2B and B2C…

Short and simple on building consistent and predictable inflow of b2b leads with automated funnel modeling. — Every b2b business owner dreams about leads that come on their own and want to pay right away. While b2b lead generation and sales are complicated processes requiring a lot of effort in building relationships with prospects, it is still possible to set up well-automated funnels guiding leads from the…

Our job at Clarity Supply Co is all about helping businesses to research, develop and implement growth strategies. Growth is the process and we strive to turn any process into frameworks, templates and workflows, to bring clarity to complex things. Now we start sharing our tools tested on a multitude…

Discovery, Research & Development team helping products to obtain clarity on how their businesses work and evolve. — We support teams in taking informed decisions on Product Development, Brand, Comms & Growth strategies via all-around research. Get in touch → In December last year, two men started working towards the idea of how to turn their product research and strategy expertise into a scalable service.They …