There’s no better time to re-focus
In 2011 times were bleak. Lady Gaga was on the Edge of Glory, Rihanna was Finding Love In A Hopeless Place, and despite being in what felt like an unending recession, with larger companies spending habits being tightened, we launched Dynamo PR — to cross the chasm between consumer and technology PR agencies.
Step forward a few years later and we were picking up cascades of awards: best consumer, best technology, best agency to work for, best global. How did we get there? Success came from being agile, customer focused, fast and clever with what we were doing, and bravely being different. Some worked (like crowdfunding, we’ve raised $60M for clients) and some didn’t, which we iterated fast.
In December 2019 we were acquired by Clarity, whose vision and ambition matched our own. Together we are stronger is the mantra from both sides and in these turbulent, fast changing times we feel that partnerships and alignment are more important than ever.
We’ve been working over the last few months within Clarity to crystallize what Dynamo can do next, building on our years of experience and contacts, and how we can work together to expand service offerings to existing clients, as well as focusing on additional or different sectors. So today we’re relaunching Dynamo, as part of the Clarity group of companies.
Dynamo is focused on early stage and disruptive companies.
We’ve had some of the best campaigns and successes with early stage founders and CEOs, helping them decide their direction, and achieve fast growth. So we’re focusing on companies that are at seed or Series A stage.
We’ve worked with companies that have started off with small single figure budgets, helping them grow into $40M+ revenue companies. Also, Silicon valley companies that have become giants; consumer tech companies that have successfully exited; and b2b tech companies that continue to break the mold of what’s possible. And a whole host of other startups that are at various stages along this path.
We provide media neutral advice.
We know from experience of working with many startups that you need a fast, flexible and media neutral approach. You may need to test early technology, teach media facing capabilities to your staff, build websites and social channels, put out content and offerings to attract early customers — but all are pointing to fast and sustainable growth. You may need all at once, or just one channel, and we can be your outsourced marketing function to help you decide what to do, as well as delivering.
And we put together global virtual teams to deliver.
As well as our core knowledge, we’re able to call on expertise with the Clarity group, and with outside partners around the globe, to deliver what you need. Whatever it takes, our goal here is to work with you to take the fastest, and safest, route to growth. As you move into Series B funding and beyond, we have the backing of Clarity and its close links with other agencies (such as the Brewery network and freuds, or other service providers like Shoosmiths) to help you in your next steps.
And as a final word, and if it is possible to have a bit of light in these challenging times, Dynamo’s skill has always been in seeking the opportunities that lie within a crisis. If the Simpsons taught us anything (and they really have, unfortunately so much more than they should), it’s that the Chinese have the same word for crisis as they do for opportunity.
