CleanApp Can Stop Poaching (If & Only If You Help)

To track poachers, track their trash.

Sep 1, 2018 · 9 min read

It doesn’t matter whether you’re from the city or the country. By the time we grow into adults, we’re expected to have a certain degree of reverence for nature, for wildlife, and for the environment.

No matter how much reverence you have, we also have to acknowledge some truths. In 2018, people around the world still hunt. Many hunt because they are psychopaths; but many people also hunt for subsistence.

If Hunting Is Killing, Poaching Is Biocide

We get that many environmentalists are repulsed by hunters, but our sense is that — other things being equal — even the most moralistic vegan will say that illegal hunting is far worse than so-called “legal” hunting.

Global poaching trends are bad, and getting worse. Poachers have hunted entire animal species to extinction, and they continue to drive more species to extinction.

This is why, as far as social causes go, “We must end poaching ASAP!” is as close to a universally shared value as humanity gets. Irrespective of politics, region, culture, and so on, it’s hard to find a sane person to consciously say, “Yeah, I’m fine with poaching.” It happens, but it’s rare.

Now that we’ve invented tools (data analytics, drone surveillance, CleanApp) that allow us to end poaching once and for all, it’s our job to assemble the off-the-shelf pieces into unified systems and to deploy them. ASAP.

The fastest way to end poaching is to put CleanApp trash/litter/hazard tracking technology in billions of hands, especially hunters.

To stop poachers in their tracks, you need to know where they are. Hunters, armed with CleanApp, must be the 21st Century’s front line warriors in the Anti-Poaching Movement.

The poacher hunters (hunters tracking down poachers) can’t do it alone. Around the world, every single CleanApper will need to step up in this veritable fight for survival.

Wait, What?

Hear us out.

  • The one thing even the most psychopathic hunters hate more than people telling them they can’t hunt is … poachers.
  • Poachers are, by definition, killers. People who kill rhinos and elephants for tusks also kill people who try to stop them. Like ’em or hate ’em, the only people who can track and survive poachers are … hunters.
  • From the dawn of humanity to the present, hunters are at the leading edge of technological advancement. They literally invented the first tools, like arrowheads, bows, knives, rope, fire, metallurgy — and so on. Like their ancestors, today’s hunters are gadget freaks — always in search of new technology for tracking, mapping, and trapping prey.

As much as it pains us to admit this, CleanApp is an ideal hunting tool. It will be used as a hunting tool. We acknowledge this. That’s why we are working so hard to open public conversations to make sure that our technology is put towards moral use.

What Use Is Trash to Hunters?

Just like a knife that cuts both ways, CleanApp can be used for good and ill. Here’s what CleanApp does:

CleanApp allows users to see GPS-mapped litter incident rates, litter hotspots, all the way down to individual CleanApp Reports for individual pieces of litter, like a single cigarette butt.

For hardcore hunters, CleanApp capability is a big deal because it allows them to find hunting areas that are free of humans.

You know the answer. Wild animals are smart, and a basic self-survival instinct for many species is to avoid humans. For instance, co-evolution research shows that animals are becoming more nocturnal in effort to avoid contact with humans.

It makes total sense for wild animals to seek out human-free habitats.

Unfortunately, hunters and poachers aren’t far behind.

Hunters Are Great Trash Mappers

When hunters search for their prey, they literally search for waste and Nature’s equivalent of “litter” (broken twigs, fallen fruit, torn leaves, etc.).

Trackers all over the world spend lifetimes practicing & replicating the sounds of a fawn’s delicate walk to a watering hole, or the complex olfactory bouquet of an antelope in heat, etc.

Hunters are really good at spotting organic waste, deer poop, tufts of bear hair, a paw print, and then building mind maps from all that data.

Hunters, in other words, don’t suffer from “trash blindness” — where the presence of litter in a natural environment starts being normalized by the human sensory complex, manifesting the body’s resignation to littered landscapes as the new normal.

Hunters Hate Litter

The majority of hunters likely reject litterscapes as the new normal for three reasons: (1) reverence; (2) laziness; (3) territorial aggression.

  • Reverence: hunters hate litter because the animals they want to kill reject this as the new normal. As weird as it may sound, there’s a well documented kinship that hunters feel towards their prey. Biocidal poachers lack any reverence towards their targets, which is one of the reasons hunters say they hate poachers.
  • Self-interest: many hunters hate littering because it forces them to go further out in search of wild places. Littering makes their lives not only more difficult; littering makes their lives far more dangerous.
  • Territoriality: many hunters have their favorite blinds and hunting spots for hunting, and they get territorial when others (especially other hunters, not to mention poachers) edge up on them.

Of these three, territoriality seems the most primal. “I’m the alpha here! Who dared enter my patch of forest and who the hell threw all this plastic everywhere?!”

With CleanApp, hunters can quickly snap a photo to document the location and composition of the trash. Over time, and with other contributors’ CleanApp Reports, poaching hotspots start emerging on a map.

Every year, advances in image recognition/AI/ML make it easier to do what hunters have been doing for millennia, reverse engineering and understanding animal behaviors.

Now it’s time to put that research (and those researchers) back into the field.

How to Get CleanApp?

One of CleanApp’s core premises is this:

Right now there are a lot of different CleanApps on the market (see, e.g., Appendix to CleanApp Whitepaper).

But none of them offer the seamless/frictionless functionality that’s required for global adoption by billions of people, including niche leading edge technology adopters like hunters.

In order to get that level of CleanApp functionality (where generating a CleanApp Report literally takes a fraction of a second), we need your help.

From Skull Hunting to Treasure Hunting

Humanity got its start in great hunts and migrations, and will likely meet its end in great hunts and migrations. For many, the instinct to lie in wait or to creep up on a giant meaty herbivore is just too deeply wired into one’s psyche.

We’ve been trying to change our psyche and instincts for a long time. Over the past 300 years of human enlightenment, we’ve been supposedly moving away from different states of “Nature” towards something more … civilized. Less dirty; more poetry.

Today, we have similar social mores: the majority of people probably view hunters as relics of a bygone age. Since young age, we’re taught to channel our primal hunting instincts towards mate hunting, job hunting, product hunting, and, increasingly AR hunting, like the games Ingress and PokemonGo. Yet none of these hunts fully satisfy the call of the wild.

In fact, hunting itself seems to no longer satisfy the call of the wild:

For the first time in human history, we have the potential to retrain our hunting instincts in a radically different way. Instead of hunting animals to slaughter, we can use crowd-sourced litter data to create accurate pictures of unauthorized poaching activity.

The easiest way to find poachers is to map their trash. After understanding poachers’ migratory patterns, we can easily harness our territorial instinct to keep poachers away from endangered species. How? By incentivizing monitoring, private enforcement, and shared responsibility over shared commons, CleanApp becomes useful far beyond its core litter reporting & litter mapping functions.

Once an area is clean (of litter, and of poachers), CleanApp can be used to keep that area clean (of poachers and litter).

By first learning and then teaching trash tracking, CleanApp can help develop shared protocols for geofencing, crucial for global re-wilding efforts.

Further, in teaching hunters how to track poachers, CleanApp can make good hunters even better hunters. The only thing that’s different now is the object of the hunt.

Instead of hunting animals in order to kill them, CleanApp can assists hunters looking for signs of other hunters or poachers. Because these signs are written in trash, hunter-CleanAppers end up enabling trash mapping (and cleanup!) in some of the world’s wildest and most remote places.

No CleanApp = Vicious Spiral of Migratory Death

We all know while animals are seeking out new habitats away from humans, humans are on their trail. This has tragic consequences:

Having colonized a given wild space, the only thing the hunter or poacher has done is drive the animals even deeper into night, or farther away from the wild space now being occupied by a … human.

Animals leave, humans follow.

Animals leave, humans follow. This repeats until such time that humans kill off the animals.

It’s only then that humans start to realize what they have lost.

Here’s a start.

CleanApp Report

The CleanApp Report is a publication of the nonprofit…

CleanApp Report

The CleanApp Report is a publication of the nonprofit CleanApp Foundation ( We curate and publish original submissions on the intersection of BigTech, CleanTech, DLT, CivicTech & more.


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Nonprofit incentivizing open-source trash/hazard reporting & remediation ++ cool law stuff ++ "The Wi-Fi & Bluetooth of TrashTech" -

CleanApp Report

The CleanApp Report is a publication of the nonprofit CleanApp Foundation ( We curate and publish original submissions on the intersection of BigTech, CleanTech, DLT, CivicTech & more.

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