Jeremy Keith
Jul 25 · 3 min read

This was originally posted on my own site.

Ben Brignell’s Design Principles open-source resource

I like good design principles. I collect design principles — of varying quality — at principles.adactio.com. Ben Brignell also has a (much larger) collection at principles.design.

You can spot the less useful design principles after a while. They tend to be wishy-washy; more like empty aspirational exhortations than genuinely useful guidelines for alignment. I’ve written about what makes for good design principles before. Matthew Ström also asked — and answered — What makes a good design principle?

  • Good design principles are memorable.
  • Good design principles help you say no.
  • Good design principles aren’t truisms.
  • Good design principles are applicable.

I like those. They’re like design principles for design principles.

One set of design principles that I’ve included in my collection is from gov.uk: government design principles . I think they’re very well thought-through (although I’m always suspicious when I see a nice even number like 10 for the amount of items in the list). There’s a great line in design principle number two — Do less:

Government should only do what only government can do.

This wasn’t a theoretical issue. The multiple departmental websites that preceded gov.uk were notorious for having too much irrelevant content — content that was readily available elsewhere. It was downright wasteful to duplicate that content on a government site. It wasn’t appropriate.

Appropriateness is something I keep coming back to when it comes to evaluating web technologies. I don’t think there are good tools and bad tools; just tools that are appropriate or inappropriate for the task at hand. Whether it’s task runners or JavaScript frameworks, appropriateness feels like it should be the deciding factor.

I think that the design principle from GDS could be abstracted into a general technology principle:

Any particular technology should only do what only that particular technology can do.

Take JavaScript, for example. It feels “wrong” when a powerful client-side JavaScript framework is applied to something that could be accomplished using HTML. Making a blog that’s a single page app is over-engineering. It violates this principle:

JavaScript should only do what only JavaScript can do.

Need to manage state or immediately update the interface in response to user action? Only JavaScript can do that. But if you need to present the user with some static content, JavaScript can do that …but it’s not the only technology that can do that. HTML would be more appropriate.

I realise that this is basically a reformulation of one of my favourite design principles, the rule of least power:

Choose the least powerful language suitable for a given purpose.

Or, as Derek put it:

In the web front-end stack — HTML, CSS, JS, and ARIA — if you can solve a problem with a simpler solution lower in the stack, you should. It’s less fragile, more foolproof, and just works.

ARIA should only do what only ARIA can do.

JavaScript should only do what only JavaScript can do.

CSS should only do what only CSS can do.

HTML should only do what only HTML can do.

This was originally posted on my own site.

Clear Thinking

Opinions and learnings from the team at Clearleft. Find thoughts on everything from design sprints to digital transformation to design leadership to CSS.

Jeremy Keith

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A web developer and author living and working in Brighton, England.

Clear Thinking

Opinions and learnings from the team at Clearleft. Find thoughts on everything from design sprints to digital transformation to design leadership to CSS.

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