We will hardly reveal you some great secrets, if we tell that traveling is an integral part of public and private life of modern people.
Traveling market began to emerge even in ancient times. Those times people have been traveling for educational and recreational purposes, there were no books or Internet of course — and climate change also helped to get rid of diseases.
In the middle ages traveling has become the habit of recreation and entertainment. But since to travel could afford only rich people, traveling had been a part of luxury lifestyle.
The invention of various modes of transport and increasing wealth of society made traveling more accessible for everyone.
Some period after — traveling companies have been established — for helping travelers to form their own routes. About 150 years — the era of mass tourism had started.
Contemporary travel market of course is very different now, from what it had been about 150 years ago. For example, in 2018 traveling market can already be clearly divided into offline and online (the so-called e-travel).
In the same time e-travel market in recent years, significantly outstrips the market growth dynamics of offline travel.
Modern travelers prefer to book tickets and accommodation directly online — in the questionnaire about how to commit the last order, the majority replied that the order was placed online (from 51% in the segment of air tickets to 60% in the segment of hotel reservations).
The most popular online services for the purchase of travel products, by the end of 2017, were:
43% — RGD website
30%-website airlines
29%-Hotels booking services
22%- flight- ticket services
21%- booking hotel rooms on the websites of hotels
People who buy traveling services on the Internet — the main advantage of choosing and ordering online is most commonly referred to as the best prices and savings (36%), or the possibility of independent planning trips (20%). Although, as practice shows us, the Internet style does not mean cheaper one: Hotels and mini-hotels are forced to share with sites-aggregators their profit.
Understanding a wish to save money on traveling, in recent years in the market of e-travel company began to emerge that make online booking really advantageous for the consumer. For example, ClearCost gives the opportunity to reserve Hotels at their cost, saving up to quarter (more clearcost. club). An entry of such companies is one of the trends in the market of e-travel.
Other trends that we can see today may be described like this.
Go online users increasingly trusted online payment systems, and this trend is getting stronger around the affected segment.
Go mobile — more and more traffic (over 40%) and bookings (over 15%) is going through mobile devices.
Last minute — with the simplification of the visa regime (increasing time of Schengen visas), as well as the reorganization demand for domestic routes, many people began to book themselves a trip at the last minute, just a few days or even shorter period before the trip.
Plan your trip in advance and make your traveling more profitable!
