New Book: A Sprint to the Finish

Add the Strategic History of Sprint Corporation to Your Bookshelf

Russell McGuire
Nov 7 · 2 min read

The print version of A Sprint to the Finish, my book about the history of Sprint, is now available at Amazon. This small and affordable volume discusses the history of the telecommunications innovator through the lens of strategic decisions made by the company throughout its 120+ year history.

Image for post
Image for post

Specific decisions discussed include:

  • The Launch of the Brown Telephone business (1899)
  • Growth Through Consolidation/United Telephone (1911–2020)
  • Entry into Long Distance/Sprint (1981–1988)
  • Purposeful Entry into Wireless (1995)
  • OneSprint and Transformation (1998–2004)
  • Merger with Nextel (2004–2005)
  • Long Distance Extreme Discipline (2004–2005)
  • Local Exit (2004–2005)
  • 4G Launch and Clearwire Formation (2007–2008)
  • Acquisition of Virgin Mobile (2009)
  • Hesse’s Three Priorities (2007–2014)
  • Acquisition by SoftBank (2012–2013)
  • Acquisition of Clearwire (2012–2013)
  • T-Mobile Merger (2014–2020)

I served as a strategy executive at Sprint from 2003–2014, so many of these stories benefit from my unique strategic perspective. My grandfather was also an executive at United Telephone from the 1920s into the 1950s, so I have long had an interest in the company’s history. I am pleased to share my perspectives with you through A Sprint to the Finish.

If you, or someone you know would enjoy having a permanent record of this amazing company, you can order A Sprint to the Finish through Amazon. (Note that in addition to my royalties as author, I also receive a small commission through the Amazon affiliate program if purchased through this link.)

Russell McGuire

Written by

Strategist, Entrepreneur, Executive, Advisor, Mentor, Inventor, Innovator, Visionary, Author, Writer, Blogger, Husband, Father, Brother, Son, Christian

ClearPurpose

Through ClearPurpose, we share our experience, tools, and methodologies to approach strategy development with discipline and structure, making it easier to achieve clarity, gain consensus, and communicate coherently. Note: As an Amazon Associate we earn from qualifying purchases.

Russell McGuire

Written by

Strategist, Entrepreneur, Executive, Advisor, Mentor, Inventor, Innovator, Visionary, Author, Writer, Blogger, Husband, Father, Brother, Son, Christian

ClearPurpose

Through ClearPurpose, we share our experience, tools, and methodologies to approach strategy development with discipline and structure, making it easier to achieve clarity, gain consensus, and communicate coherently. Note: As an Amazon Associate we earn from qualifying purchases.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store