Six Questions Answered

Summarizing lessons learned from the questions every business must answer

Russell McGuire
Sep 18 · 1 min read

Over the past month+, we’ve looked at six questions that every leader needs to be prepared to answer about their business. Along the way we’ve studied the business’ purpose, non-negotiable principles, customers, competitive strategy, value proposition, business model, revenue model, operations model, and strategic initiatives. All simply by asking six seemingly simple questions:

  1. Why does the business exist?
  2. What principles will the leaders never compromise?
  3. Whom do they serve?
  4. Why do customers choose them?
  5. How do they make money?
  6. What do they need to do right now?

The questions may be short, and the answers may even be crisp and concise, but the work required to be ready to give an answer is far from trivial. In fact, that work, the lessons learned, and the direction provided are what make asking these questions so critical to the success of any business.

I hope these simple questions, and understanding what it takes to be prepared to answer them, have been a blessing to you. May you be blessed with wisdom, knowledge, and understanding!

Image for post
Image for post
Photo by Markus Spiske on Unsplash

Tales and Tools for Sound Strategies

Russell McGuire

Written by

Strategist, Entrepreneur, Executive, Advisor, Mentor, Inventor, Innovator, Visionary, Author, Writer, Blogger, Husband, Father, Brother, Son, Christian

ClearPurpose

Through ClearPurpose, we share our experience, tools, and methodologies to approach strategy development with discipline and structure, making it easier to achieve clarity, gain consensus, and communicate coherently. Note: As an Amazon Associate we earn from qualifying purchases.

Russell McGuire

Written by

Strategist, Entrepreneur, Executive, Advisor, Mentor, Inventor, Innovator, Visionary, Author, Writer, Blogger, Husband, Father, Brother, Son, Christian

ClearPurpose

Through ClearPurpose, we share our experience, tools, and methodologies to approach strategy development with discipline and structure, making it easier to achieve clarity, gain consensus, and communicate coherently. Note: As an Amazon Associate we earn from qualifying purchases.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store