First campaign (mid campaign) results

Jason Sibley
Cleo Tech
Published in
Apr 17, 2023

Quick post to share that we’re very proud of how our first campaign is performing in market.

This is an ABM campaign against a small target list of companies, and countries and job roles. So it’s super targeted.

Half way through and we’ve generated:

  • Over 250k targeted impressions into the account list.
  • Reached over 12k validated prospects.
  • Offset over 16 tonnes of carbon.
  • Generated 59 high quality B2B leads at a cost of $95 (including the carbon offsetting).

Great work by the team and our creative agency partner Creation. We’re confident we’ll hit our 95 lead target.

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Jason Sibley
Cleo Tech

Investor, CEO Cleo Tech, Head of Strategy for Creation Agency & Expandigroup, Advisor Earth9 and Hyprr