Our $CLEO token model explained.

One of the things we were really passionate about (having supported a few projects from 2017) was building the thing from our own money, and then bringing a token to market to power the system, rather than selling a token based on idea, and then using those funds to build the system.

We’ve seen so many projects raise to build, then fail when it comes to scale and/or the money runs out.

So Cleo is built, and its revenue positive before we even bring the token to market.

Our total ecosystem will start with $CLEO tokens issued and will be deflationary and will drive new investments into the eco/impact investing space.

1) We’re Deflationary — so we will take a % of our revenues (starting at 5%) and create a fund to buy back and burn tokens from supply. This process will continue infinitum. As we go live before the token sale, we’ll actually have a pot to start to buy back as soon as the token is in circulation. The token team are working on the mechanism but it’s likely to be either time based (i.e. last day of every month) or condition based (token price hits a moving average). So over time as we grow and build, our token supply will reduce. All of the ‘good’ in the system is pegged to the USD value, so a fluctuating token price doesn’t impact the user experience or relative pricing. So from a technical point of view, the price of the token is not important to the operation of Cleo, but from a market point of view we want to drive value help support the growth of the token as a separate entity.

2) Our token drives investment. We are also setting up a DAO, owned by the token holders, into which we’ll be depositing a further 5% of our revenues (so this makes a total of 10% total revenue in token support) as USD. Our ESG advisory council will be bringing investment opportunities to the DAO and the token holders will vote on how to guide the investments and what to do with any proceeds.

The second part to this model is a way for us to support new innovation in the space, as well as to allow our community to benefit from the potential gains in such an explosive market.

Importantly we will be very transparent in all of these operations, and we’re excited to build a community who are passionate about supporting this space.

Follow us on our social channels, and join our discord for updates on our token sale and continued development.