We asked ChatGPT to review the $CLEO token so you don’t have to.
So it’s fair to that that Chat-GPT didn’t love the question and was firm in saying that as an AI language model it cannot provide personalized investment advice. However, it can provide a general analysis of the potential attractiveness of such a project.
So here is what it said, with some notes from us.
A blockchain project that aims to help marketers across the globe lower the cost per lead and improve lead quality with no additional investment could be a promising investment opportunity, provided it has certain attributes:
(1) Strong fundamentals: The project should have a solid foundation, with a clear use case, a well-defined target market, and a competent team.
CLEO Team — it’s a great place to start. We bootstrapped CLEO so we could bring to market a developed product that is income positive from day one. Essentially we’re backing ourselves. We are working in a $1+ trillion market, that experiences a lot of waste. The key thing about our proposition is that the ‘cleo good’ is paid for out of the lead generation savings — so essentially we’re offering something that is self funding and helps the planet. Our experience is that it’s pretty easy to sell savings, and our pipeline shows that too.
(2) Innovative technology: The project’s technology should be cutting-edge and capable of offering significant advantages over traditional marketing methods.
CLEO Team — this is why we exist! Using the blockchain helps us prove that there is no green washing, as well as providing scale. Using NFT technology to mint a completion certificate really is the icing on the cake.
(3) Scalability: The project should have the potential to scale, reaching a large number of users and markets.
CLEO Team — Advertising and Marketing is a global market, and they face very similar challanges. Using the blockchain and having an in app token will help us quickly scale to take advantage of this market opportunity.
(4) Market potential: The project should address a significant market opportunity, ideally with a high demand for more efficient and cost-effective marketing solutions.
CLEO Team — Cost per engagement, cost per click and cost per lead are the key drivers that impact marketing investments. Cleo can reduce the cost and improve the engagement for each of these. On top of this Cleo can be used to support physical activities like events. This is a +$1 trillion market and its widely reported that at least 15% is wasted.
(5) Competitive advantage: The project should offer unique features or advantages over its competitors, making it more likely to succeed in the long term.
CLEO Team — Today there are projects that can execute a good, but there is no-one in the space doing what we are doing. Competition will only help grow the market but for now, we do have a signifant first mover advantage.
(6) Adoption potential: The project should have a strategy in place to drive adoption, including partnerships, marketing efforts, and a strong community.
CLEO Team — We’re starting with a pipeline of 30+ customers, and our model includes working with agencies (as as way to reach their customers). So we have a program to recruit marketing agencies, and our European Partner already has 200 agencies reviewing Cleo. As we are now live, our focus is to build the community. And we have a plan for this too, including creating an investment fund (DAO) thats owned by our community — so if people are interested in helping the planet, we’re in a great position to add value.
(7) Tokenomics: If the project has a token, its tokenomics should be well-designed, aligning with the project’s goals and incentivizing user participation.
CLEO team — So Cleo is built, and its revenue positive before we even bring the token to market. So we don’t need to raise to build, and time to revenue and value is immediate. Our total ecosystem will start with a fixed number of $CLEO tokens issued and will be deflationary and will drive new investments into the eco/impact investing space.
1) We’re Deflationary — so we will take a % of our revenues (starting at 5%) and create a fund to buy back and burn tokens from supply. This process will continue infinitum. As we go live before the token sale, we’ll actually have a pot to start to buy back as soon as the token is in circulation. The token team are working on the mechanism but it’s likely to be either time based (i.e. last day of every month) or condition based (token price hits a moving average). So over time as we grow and build, our token supply will reduce. All of the ‘good’ in the system is pegged to the USD value, so a fluctuating token price doesn’t impact the user experience or relative pricing. So from a technical point of view, the price of the token is not important to the operation of Cleo, but from a market point of view we want to drive value help support the growth of the token as a separate entity.
2) Our token drives investment. We are also setting up a DAO, owned by the token holders, into which we’ll be depositing a further 5% of our revenues (so this makes a total of 10% total revenue in token support) as USD. Our ESG advisory council will be bringing investment opportunities to the DAO and the token holders will vote on how to guide the investments and what to do with any proceeds.
The second part to this model is a way for us to support new innovation in the space, as well as to allow our community to benefit from the potential gains in such an explosive market.
So Chat-GPT loves Cleo, well if it had emotions or personal preferences we’re confident it would.
