Social Smarts: Making the Car Buying Journey Easier
Client: Autotrader (internal creative studio, Ideabar), a trailblazer in the automotive sector.
Design: Bree Ripley (Art Director), Ashley Race (Senior Designer), Jamie Tam (Senior Designer), Heather Jackson (Creative Director).
Copy: Michelle Miller (Copywriter), Kathy Roberts (Copywriter), Bruce Behrens (Lead Copywriter).
Client Goal: Craft seasonal paid media social posts for the Autotrader brand and product that embody Autotrader’s seamless car buying journey.
Solution: We whipped up conceptually sharp social posts that hit home with Autotrader’s savvy audience. Infused with Autotrader’s wit and playfulness, each post goes deep into what it’s really like to buy a car online. Each post sings the praises of Autotrader’s stress-free shopping vibe.
I spearheaded the concept brainstorming, layout design, and animation magic.
Mission Accomplished: Delivered engaging paid social media gems across Instagram, Facebook, Linkedin, and Pinterest.
Originally published at https://clevercreatures.com on June 14, 2024.
