The End of an Era: An Executive Retirement Celebration
Client: Cox Enterprises (internal creative studio, Ideabar), a privately held company in communications, automotive, and cleantech.
Date and Location: December 1, 2022 in Las Vegas, Nevada
Team: Bree Ripley (Designer and Art Director, Clever Creatures), Heather Jackson (Creative Director, Cox Enterprises)
Collaborators: Carol Ashby (Events, Cox Enterprises)
Client Goal: Throw a dazzling executive retirement event in Vegas for a legend with 40 years of service.
Solution: Upscale Las Vegas chic, Bellagio-style. Think lush rooms, moody lounges, and botanical displays, all in a private residence.
Key Deliverables: A cohesive event identity system featuring a striking logo, a vibrant Art Deco color palette, sophisticated typefaces, and custom seamless vector patterns. Digital invitations with Light and Dark modes for a premium user experience on any device and custom-designed coasters for a touch of elegance, reinforcing the event’s branding.
Originally published at https://clevercreatures.com on May 31, 2024.
