User research & design
How to create the best user research plan?
And ace your marketing strategy!
A user research plan is a detailed and comprehensive document that outlines the strategy and methods for conducting research to gain a deep understanding of the target users of a product or service. It’s an essential part of the product development process, as it helps to understand target users’ needs, behaviors, and preferences.
A well-crafted user research plan can provide valuable insights that inform product design and development, ultimately leading to more successful products. It serves as a roadmap for the research process and helps ensure that the research is conducted systematically and effectively.
It’s essential to ensure that the final product meets the needs of its intended users. Creating a user research plan demands a lot of attention, clarity, and smart work. Before we jump to the details, let’s take a look at the
Benefits of creating a user research plan:
>> A research strategy will keep your attention on your objective.
It’s absolutely acceptable if your UX research’s objective is ‘to understand your customers better’. However, you’ll need to be more clear about what you want to know about them to know that your study is effective.
>> Creating a user research plan fosters consensus and gains support.
A solid UX research strategy is a great way to gain stakeholder buy-in and set reasonable expectations for the research process and results. It should meet their goals, connect research to business objectives, and concisely summarize the methods and logistics involved.
>> You can avoid common research hazards by using a research strategy.
No-show participants, an excessive number of participants who don’t meet your criteria, an insufficient number of participants — overall, technical issues, overbooked schedules, mountains of badly structured data, problems delivering incentives, and unread research reports can be avoided with a well-crafted user research plan.
If you have read so far, I’m assuming you have all the right reasons to continue reading until the end. User research plans are not hard to create; just take an extra bit of focus and honest answers. So let’s discuss the
Steps and best practices for creating a user research plan:
» Define the goals and objectives of the research
The objectives, in essence, drive the entire project. Your research objectives should address all that you want to learn from the project and how you will study the problem statement.
This step helps to ensure that the research is focused and aligned with the overall product development goals. The research goals and objectives should be specific, measurable, and attainable.
» Identify the target audience
This step involves determining who the research will be conducted with, including demographic information and user characteristics. It is important to ensure that the target audience is representative of the intended user base for the product.
It’s also important to consider the diversity of the target audience, for example, age, gender, culture, disability, etc.
» Choose research methods
There are various research methods that can be used, such as interviews, surveys, usability testing, and diary studies.
Each method has its advantages and disadvantages, and it is important to choose the most appropriate method for the research goals and objectives.
ALSO READ: A definitive guide to market research applications
» Develop a recruitment plan
Once the research methods have been selected, the next step is to develop a recruitment plan. This step involves determining how participants will be recruited for the research.
It is important to ensure that the recruitment process is ethical and that participants fully understand the nature of the research and what is expected of them.
» Create a research guide
Writing an interview guide ensures that everyone on the team has a place to enter their questions, even if you don’t actively refer to it. Additionally, if you’re planning questions or prompts for unmoderated research, making them accessible to the public for reference enables your team to let you know if anything is unclear.
The research guide should also include instructions for conducting the research and any necessary materials, such as consent forms.
» Build a research plan timeline
No matter how you look at a project, it is very important that a rough schedule of when the research will be conducted and when a report can be anticipated.
It allows you to plan research sessions, debriefings, follow-ups, and deliverables and helps you set expectations for the end results.
» Test and refine the plan
This step involves conducting a pilot test of the research plan to ensure that it is effective and to make any necessary adjustments.
This step also helps to identify any potential issues that may arise during the research, such as unclear instructions or questions that are too difficult to understand.
» Schedule and execute the research
This step involves coordinating the logistics of the research and conducting the study with participants.
It is important to ensure that the research is conducted professionally and ethically.
» Analyze and report the findings
This step involves carefully reviewing and analyzing the data collected and creating a report that clearly communicates the key findings and recommendations.
The report should be presented in a way that is easy to understand and actionable for the product development team.
» Incorporate findings into product development
The final step is to incorporate the findings from the user research into the product development process.
It is important to ensure that the research findings are communicated clearly and effectively to the relevant stakeholders and actions are taken to address any issues identified during the research.
TL;DR
Creating a user research plan is basically creating a research project in miniature — it can be one of the simplest ways to demand feedback, expectations, and support for your project. A solid research plan can go a long way toward guaranteeing a solid research project.
Creating a user research plan involves:
- Defining the goals and objectives of the research
- Identifying the target audience
- Choosing research methods
- Developing a recruitment plan
- Creating a research guide
- Building a research plan timeline
- Testing and refining the plan
- Scheduling and executing the research
- Analyzing and reporting the findings
- Incorporating findings into product development
