Published in


Seven(7) tangible ways to promote your e-commerce site.

After setting up your e-commerce site, the next step is making sure that it is promoted to reach many people. Step 2 of business growth is distribution.

According to review sites like google+ and Facebook, 89% of users will purchase within one week of reading reviews. That is why you need to promote your site for better results.

7 tangible ways to promote your e-commerce site.

Video content.

When it comes to interactive content, video beats image content. Videos reach more people than text and images. More still, video content carries large amounts of information in a short time.

Record high-quality videos about your site and distribute them on different platforms to engage your audience. You can make educational and promotional videos.

Instagram works.

Brands on Instagram get 10 times higher engagement than Facebook, 54 times than Pinterest, and 84 times than Twitter. Although Instagram started as a photo-sharing site, it has now grown into a marketing powerhouse for e-commerce sites.

Instagram can get you more leads if you humanize your brand by showing behind-the-scenes videos and product launches. Make sure you repost customers’ posts with hashtags.

Use influencers

When it comes to using influencers, you must know which social media platform is best for your business.

  • Shortlist influencers that you can use; especially micro-influencers.
  • Give samples to influencers so that they can promote a product they know.
  • Study the demographics of your followers and know what makes them react.

Build a community using your blog.

People on the internet will start building trust if they see you as an expert in your industry or niche. The best way to build credibility is to provide valuable content through your blog. They can use this information to make the right decisions.

You can also write articles about companies that are related to your niche but are not direct competitors. For example, if you sell wall photo frames, approach interior design websites.

Engage in popular discussion websites.

One great technique of distributing your e-commerce site is by mingling with popular discussions on websites that have huge page views. Social platforms like Africaweb (98m+ page views) and Reddit which is ranked 18th worldwide in having great traffic can be great options.

You must place your discussions in a position that gets your site’s link viewed by many people. Other platforms like Clubhouse, Facebook, and Jamiiforums can help you mention your site in discussions which will prompt prospects to check on you.

Family and friends

Reach out to your family and friends and let them know what your site offers. Personal recommendations are trusted enormously. Your friends and family can recommend your e-commerce store to their network. This has been a great technique used by MLM companies for decades.

Don’t miss out on event appearances. Events can give you access to a large number of leads in a short time.

Would you like to have set up your e-commerce store with no hustle or technical background requirement? has the necessary tools and support that can help you scale your e-commerce store. Whether you promote your store online or offline, you must be creative and ready to turn those leads into prospects and finally customers.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store