Are you still using outdated SEO methods? You probably are.

Kanchan Bhatia
clicksdaily
Published in
2 min readFeb 7, 2018

In the early 2000s SEO was a steaming hot topic in the world of website content and their rankings. It stood out as the essential “thing to do” before anything else in every company’s digital marketing scheme of things.

It’s absolutely outdated now, and sadly we still get very excited about adding keywords and Meta tags.

Cramming with exact keywords & variants will only do half the job

As you’ve grown in your digital marketing career the search engines have also gotten better. Your position on SERP is not going to get better if you keep adding keywords to it regularly. Not saying that that’s not relevant but that’s not enough.

To get on top of the SERP and to maintain the position for a long time you need to make sure that not just keyword but your content also solves the query of the user.

Adding tags all over the content is not really required

Search engines still give some importance to what you add in your headline. If that matches the user’s query then bam, you’ve come closer to gaining that visit. However, it may not really last long if the user does not find what he was looking for on the page.

This is where click baiters lose their potentially loyal audience. If you want to benefit then keep your headline & URL similar and make sure it matches with the content on your webpage.

Ideas & content should come first and then SEO method

A lot of good websites that write about SEO sometimes give an advice that is often misunderstood. This most common advice is to look up for keywords and search queries pertaining to your topic of interest and then prepare your content on the webpage.

We personally feel very emotional about our own content and we know that every idea is dear to its creator. On the other hand, SEO is a method; it’s a best practice to make that content reach its worthy audience.

Therefore, a method must follow an idea or content and not vice versa.

Otherwise it will convert your writers & creators into robotic content generators.

For a detailed perspective on this, visit: https://clicksdaily.in/upgrade-seo-methods/

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Kanchan Bhatia
clicksdaily

During the day I make digital strategy for a MNC & rest of the time I meditate my way through life!