Process of nurturing & converting leads in a B2B business
Getting attention of a B2B customer and converting them to leads is a long process and therefore requires immense amount of patience.
You must not be used to hearing “long process” of acquiring leads, because face it, nobody has that kind of time to invest in an online advertising campaign.
A B2B client’s decision making time is way longer than B2C customers. However, this main point is often overlooked by most marketers while designing campaigns.
More than — here’s your product on x% discount & get it before it ends — approach, B2B customers need to be educated & informed. Along with marketing efforts you will also have to invest a lot of time in getting to know your prospects.
Here are quick tips on capturing your prospects as leads & ultimately acquire them as customers:
i) Study existing customers and build look alike prospect groups that can be used as target audience
ii) Identify & segment target groups by their interests & profiles as well
iii) Build a killer Landing Page that would work as an information hub & lead management system
iv) Push more money in paid search campaigns on Google & Bing.
v) Use social media channels for content marketing that would contribute to awareness
vi) Make sure you assign a dedicated customer service from day one
vii) Convert your existing employees and stakeholders into influencers.
Originally posted on https://clicksdaily.in/
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