Why is Remarketing so important?
It’s been almost seven years when remarketing as a concept was first launched. It is a method by which an advertiser can place targeted ads for a defined audience that had previously visited their website. Through remarketing you can follow your audience and show them the next level communication that you want.
If you’re still not doing it then you’re losing out on a lot of potential leads & some relevant traffic to your website. Not anymore just “by the way we should also do remarketing;” it is now become a mandate for any business that is doing any activity online.
The popular remarketing platforms right now are YouTube, Google, Facebook and Display. We’d like to shout out and say that please make remaketing a mandate on your scheme of things before digital world moves far ahead.
We’ll give you top reasons as to why it’s extremely important to run a remarketing campaign along with your regular digital campaign.
Helps keep in touch with your customers & prospects — Customers mostly connect or reach out to a brand when they need a service or a product. Mostly they walk up to the ones they have heard of, or someone has recommended. But to build a sense of trust within your customer you need to be everywhere they go. Be there when they need you.
Increases brand awareness & creates brand recall — The brands that you see often are always on your top list of choices. That is also because it builds a perception about the popularity and leads to your brand gaining popularity. Mostly because you set an image in the customers’ or prospects’ mind you will also build a brand recall which will always work in your favor.
Chances of your leads converting into customer rises — Once a visitor is on your website or a micro-site the chances of him converting are not very high. The conversion rate from one visit to conversion is usually low. But if once you have a visitor and you follow them consistently on the internet you can get them back and help make their decision of converting faster.
Makes you understand your customer behavior better — Linking your campaign and website to analytics will help you understand where your customers are spending time and at what points are they dropping out. This will help you understand their behavior and make changes to your strategy on the go.
We’d like to end this by stating; don’t forget your audience after a first level of interaction. Try to reach them at various levels with customized communication so that you are able to increase your conversions.
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