Climate Cleanup
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Climate Cleanup

The business case for nature

Carbon accounting in the new nature economy

Food forest in the Netherlands. By Wouter van Eck.
Seaweed farm in Ireland. By The Seaweed Company.
Olivine beach in Hawaii. By Project Vesta.

“A new nature economy could generate up to $10.1 trillion in annual business value and create 395 million jobs by 2030.” — World Economic Forum

Scalable nature-based solutions: agroforestry, olivine and seaweed.

Carbon accounting: three fundamental flaws

1. Carbon accounting systems are closed

2. Carbon accounting systems are too complex

3. Carbon accounting systems are too narrow in focus

Carbon accounting opportunities

1. Carbon accounting should be open

2. Carbon accounting should be simple

3. Carbon accounting should be holistic

Kate Raworth’s ideas for an economy that serves human needs within planetary boundaries, is central in our thinking. Image from Doughnut Economics Action Lab.

Let’s dance!

We can’t control systems or figure them out. But we can dance with them!

Climate Cleanup partners

About the author



We are people reversing climate change. We remove CO2 with nature-based solutions. We double nature and foster the fundamental conditions for the new nature economy. Together we pioneer in doughnut accounting, regenerative agroforestry, seaweed and enhanced rock weathering.

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