Climate Conscious
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Climate Conscious

Burger King’s Reduced Methane Beef is a Green-washing Gimmick

Deconstructing the environmental claims in Burger King’s new commercial

Source: Jo-Anne McArthur / We Animals for The Guardian

On July 14, Burger King reported it would begin using meat from cows that (allegedly) release 33% less methane. Burger King claims that introducing lemongrass in the cow’s diet improves digestion, and therefore reduces methane emissions. This…

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Jesse Harris

Jesse Harris

Scientist / Writer / Environmentalist ~ I would love to work with you. Learn more about me: https://jesse-harris.ca/