Greenwashing 101: How to Never Buy UNsustainably Again
Guide to authenticating honest brands.
When it comes to fast fashion and the beauty industry, there are new things to buy and try almost every week. It’s exciting, and it inspires people to develop new styles and personas, but this volume of output also creates an immense amount of waste. Amid an era that has finally begun addressing the very critical state of environmental and labour malpractices, it can be difficult to tell which brands are genuinely making changes and which are simply hopping on the bandwagon.
There’s a lot to be said about gearing our consumption habits toward a greener and more sustainable future. The best way to abide by the tenants of that future however is to adopt some elements of minimalism, AKA — buy less stuff. By making minimal and educated consumption choices, you’re able to more effectively limit your interaction with companies that are potentially greenwashing. There’s a wide variety of greenwashing out there, but it’s important to note that some tactics are sneakier than others.
Here’s our quick guide to some of the main strategies you may come across in your sustainable consumption journey:
Lately, one of the most popular ways that companies are adding themselves to the green conversation is by launching…
