Climate Conscious
Published in

Climate Conscious

Indian Companies that Plant a Tree for Every Product You Buy

A new way by companies to show that they care for the planet

Forest for Illustration I Image: Author

Environment consciousness is no longer a buzzword, it is slowly getting entrenched in many of our lives. Blame it on the increasing climate change-induced weather vagaries and growing resentment against government inaction. In response, many of you have decided to contribute to the environment in your own little way.

Appreciating this trend, many consumer companies have come forward to contribute in their own eco-friendly ways and one of the easiest mediums to contribute to nature is planting trees.

The benefits of trees are innumerable — supply the oxygen in the atmosphere, absorb pollutants from the air we breathe, prevent soil erosion, and provide fruits and vegetables, as well as a natural home to biodiversity. In addition, forests provide jobs and livelihoods to thousands of people.

However, with an alarming rate of deforestation due to agriculture, cattle ranching, construction activities, wildfires, etc, the planet is fast losing its natural wonder.

As per National Geographic, “Between 1990 and 2016, the world lost 502,000 square miles (1.3 million square kilometers) of the forest, according to the World Bank — an area larger than South Africa.”

If we really want to fight climate change collectively, forests and trees will play a huge role.

Therefore, as a society, we have to drastically ramp up the efforts in planting more trees, but as an individual, it is a huge challenge to find the right place and resources.

A solution is to either directly connect with environmental organizations that are involved in tree plantations or companies that can do it on your behalf.

There is another way to plant trees — when you buy products and companies will plant trees from that money.

Illustration Created by Author

Typically, the company plants a tree on behalf of the customer and gives those trees in a digital certificate to their customers. The certificate allows the company to do its branding and also allows customers to share this experience on social media.

The initiatives like these not only help companies brand themselves from an environmental perspective, it also gives you the opportunity to offset your carbon footprint of using a product.

Here is a list of Indian companies that plant a tree for every product you buy from them.

MamaEarth

MamaEarth, a brand that develops beauty and baby care products that are free from toxins and made from plant-based ingredients, has included an initiative to plant a tree for every product you buy from them.

MamaEarth has partnered with the SankalpTaru Foundation for this initiative, where whenever a customer places an online order for their product, they initiate the process of planting a sapling and link it with the order.

The details of the plant along with the geographic location are shared by email and are available on their website.

MamaEarth — Tree that was planted for my purchase I Image: Author

Clan Earth

Clan Earth makes eco-sustainable carry products and lifestyle products using sustainable materials. Additionally, the manufacturing is done by unemployed and impoverished people who are given the training to make Clan Earth products.

The Kolkatta-based company has partnered with Eden Reforestation, one of the world’s oldest reforestation organizations to plant five trees per bag bought by their customers. Apart from India, their partner organization has also planted trees in other countries as well like Nepal, Madagascar, Indonesia, and Kenya.

In my interaction with Priyanka Mandal, co-founder of Clan Earth, she spoke about the reason for planting a tree for every product you buy at Clan Earth.

When we were planning the product, it was important for us to make it as sustainable as possible. Further, we thought of doing something beyond this. Planting trees is very close to our hearts and then the deforestation happening around us, it is a need of the hour that we do something about it. We wanted our customers to celebrate with us. We want people to make conscious choices and feel good about their choices. Considering both these things we decided to include the aspect of planting trees.”

Wakeup

Wakeup is a home furnishing company that sells different kinds of mattresses, pillows, mattress protectors, and even beds to Indian consumers. Based out of Gurgaon, the company started in 2018 and has partnered with SankalpTaru Foundation for planting trees for every mattress sold.

Last Ripple

Plant for Pet I Image Source: Last Ripple

Losing a loved one is not easy, a Bengaluru-based company Last Ripple helps in planting a tree that can encapsulate a memory in a form of a plant or a tree. Started by a young entrepreneur in the garden city of India, Last Ripple plants a tree at the request of every pet parent, whenever their pet dies.

Last Ripple comes with a patent-pending plantation kit that has a cylinder, a hollow planting system, made from bamboo and paper pulp, and also provision to hold the ashes of your pet. The company in association with its partners can facilitate in providing this service to other Indian cities as well.

I have spoken to the founder of Last Ripple, Pramodh Chandrashekar, who launched this product while undergoing his law studies. He is extremely passionate about nature and trees, “But my real love opened up for nature when I was lost in my law school. That made me connect with trees very integrally. And when I came across that article ‘Plant a Tree for Every Death’, I was like ‘Oh my God!’, this is my thing. I did not have an idea to build this into an actual organization but it just lined up.”

Conclusion

Naturally, these consumer companies work with reforestation organizations and expert NGOs for their respective tree plantation initiatives. These environmental companies employ local communities for planting the saplings, taking care of the saplings, and also bringing expertise — they ensure to take care of plant species, pick the right season, and provide land fertility while reforesting.

The skeptics might say that these tree plantation done by companies when you buy a product is more of a greenwashing, but I feel it is better than no planting. Tree plantations are the best medium to fight against climate change. Hence the efforts on the part of these Indian companies that plant a tree for every product you buy should be lauded.

However, any company in the direct-to-customer (D2C) segment also needs to strive for carbon-free supply chains and production, incorporate clean energy sources, and the packaging should be devoid of plastic.

Take the case of beauty products company, Mama Earth, most of their products come in plastic packaging, which might discourage a real environment-friendly consumer from using their products.

Plastic Packaging of MamaEarth Products I Image: Author

Therefore the change needs to happen across the value chain for the company to be really called sustainable.

Originally published at https://changestarted.com on December 21, 2021.

--

--

--

Bringing people together from around the world to discuss solutions to the climate crisis and to build a collective vision for a better tomorrow.

Recommended from Medium

You Don’t Need to Be a Climate Activist to Make a Difference

365 Days of Climate Awareness 155–2011 State of the Climate, North America

the interview: Bessie Schwarz

Keeping the skyline sparkling

The Positive Impact of Covid-19 on the Society

Change The World Together

How better livestock beds could stop the next outbreak

Solar & Wind Jobs Growing 12x Faster Than US Economy? Batshit Crazy Donald Trump Wants To Kill Them

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Varun P

Varun P

Working towards a sustainable future. Product Manager. Interests in — Environment I Nature I Digital Technologies I Consulting I ClimateTech I Sports I Travel.

More from Medium

Nudging for Good: How to Improve Recycling Using Behavioural Insights

‘We-Making’: How Arts and Culture Build Social Cohesion

US Climate Action Must Start From the Ground Zero

Ethylene oxide: The main character in a very long food safety scandal