What Is a Sustainability Strategy and Why Should Your Small Business Have One?
Sustainability in business, just like any area of business really, is saturated in jargon. Now pair that with the ‘all or nothing’, imposter syndrome culture surrounding the topic, and you have a pretty intimidating prospect.
It’s not that difficult and it’s not that serious. Granted, the planet is not in good health and yes, we do need to do something about it; but constant judgment and criticism, as far as I’m concerned, is extremely counter-productive and is currently preventing many people from taking an active interest. After all, no innovation was achieved without failure and learning. We need the owners of businesses to feel free to experiment, without the fear of attack and we need them to know that imperfection is okay.
I tend to focus on small businesses, which includes any company with up to 250 employees (the word ‘small’ is rather subjective); after all, they form up to 99.9% of privately-owned companies here in the UK.
So, I’m a sustainability consultant; and I love to simplify sustainable business with my clients. It needs to be exciting, it needs to become their new language in order to sew it into the very fabric of their brand. Now, I can spend an average of 50 hours working on a strategy for clients. You’re here reading this, so I think you’re…
