Why Is Greenwashing Still Trending in 2020?

Not every ‘green’ initiative you see is authentic

Pratiksha Gurung
May 31, 2020 · 5 min read
Photo by Markus Spiske on Unsplash

ormally, I would only know it’s Earth Day if I happened to browse the news on the off chance and saw a headline about climate change.

This year, I received 10+ emails from businesses highlighting new ways they are becoming more sustainable with ads embossed with pastel imagery…

To keep reading this story, get the free app or log in.
Read the rest of this story with a free account.

You’ll also discover more fresh thinking personalized to your interests and can follow your favorite authors, publications, and topics.
Open in app
Or, continue in mobile web
Already have an account? Sign in

Learn more.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Make Medium yours.

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

Share your thinking.

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

About

Help

Legal

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store