Why Isn’t Doing the Right Thing the Default?

Companies should help consumers make sustainable choices

Photo by Nathália Rosa on Unsplash

When I moved into a new house last summer, I had to call the township to get in on its electricity aggregation program. I will confess to you that I am the type of person who geeks out on things like this before I call. I had already crunched the numbers, googled everything, and explored my…