Nasty, Brutish, and Short: Spartacus and Starz’s Search for a Brand Identity
The Starz drama provides a deeply visceral experience of the ancient world.
Published in
11 min readSep 16, 2020
When Starz released its original series Spartacus: Blood and Sand in 2010, it marked an important moment in the history of the cable network, which had consistently lagged behind its competitors HBO and…