What, Why and How of Social Listening
A wife says “Husbands are the best people to share secrets with, because they are not even listening”.
Did you see yourself in the husband’s place when it comes to social media conversations?Are you listening to what people are saying about your brand?
Find answers to what is social listening, why do brands need social listening and how can you implement it.
What is Social Listening?
Research says about 30,000 online searches started with ‘Where can I buy?’ But unfortunately 60% never got a response.
When you are aware of people talking about your brand, product, competitors and topics relevant to your business on social media, it results in social listening. An important aspect of social listening is the response, without which it will turn out to be just social monitoring.
Social listening includes both being aware and being responsive.
Why is Social Listening Important?
Social media is flooded with brands that are alive with conversations. Listening to your audience can help your campaigns become reactive and interactive by converting communication into conversations.
It provides insights into interests and habits of your target audience. It builds emotional connections, discover industry trends, find influencers and ultimately get more sales leads.
Social listening is the gateway to your market intelligence.
How to Start Social Listening?
Start with keywords and end with keywords!
List down keywords, hashtags and phrases you want to monitor. Go beyond the brand name since research shows that 30% of tweets that mention a brand don’t even add their twitter handle.
Add your mentions, brand name, misspellings of your brand name, product names, industry and any other relevant keywords to your monitoring list. You have options of tracking it manually on social platforms or use a monitoring tool easily available in the market. Develop a schedule for regular observation and participation with your audience.
So what is your audience asking for? You will know the secret only when you listen to your wife…err your target audience.
Are you using social listening? Please do share your thoughts on ideas that worked well for your brand.