We’re just getting started
We believe in simplifying your life. We want to help you spend less time deciding what to wear, and more time on what’s important to you.
Hi! We are Josh, Paul, and Saara, co-founders of Closet Minimal. We have a vision of keeping your closet stocked with your basic outfit — your uniform — made with quality materials and craftsmanship.
Why?
Way before we even started talking about Closet Minimal, we were inspired by Simon Sinek’s TED talk about How Great Leaders Inspire Action.
As part of figuring out who we are as a company, we wrote down our own answers to Simon Sinek’s golden circle:
- What products and services we sell.
- How — what makes us special and sets us apart from our competition.
- Why our company exists — our purpose, our cause, our belief.
What we (will eventually) sell
We (will eventually) sell high-quality, low maintenance clothes that make you look good and never go out of style through a sustainable subscription model.
How we do business
The details and thought regarding what we build and how we interact with our customers matter. We care about the quality of materials, design, manufacturing, and customer service. We are thoughtful, ethical, and sustainable.
Why we exist
We believe that everyone should be able to focus on what’s important in their lives, and do that well, by simplifying other aspects of their life, such as the decision of what to wear in the morning.
We’re constantly wrestling with these questions and digging into the core of the answers to find our guiding light. 🔦
If you believe what we believe in, sign up below and we’ll keep you updated as we build out our product, our service, and our company.
