• User experience for Startups

Part 1 User research

UX is all about how your user interacts with your product. Almost all saas businesses depends on ease of usability of your product and value you provide through it. In SaaS universe you are selling the UX at first to your customer that brings the satisfaction and value. So It’s trivial for you to provide what your users loves.

By simplifying the user research process Startups can tap the treasure of customer retention.

But startups usually neglect many of the User research steps, Where to find people for user research? is a most common question.

User research is one of the difficult but import phase of UX design. What actually startups do is- Hire a UX designer, they will brainstorm some ideas with the product team and come up with an UI/UX that the product manager approves. But they never mind the inter-lying difficulties in user experience. Startup have instant excuses for not doing such user research including

We didn’t had time

Places to find people for user research based on my own experience and from books I have red as follows.

Asking people in your LinkedIn network:

LinkedIn is a great place to exchange ideas, ask for help and help etc. Write a post about your product and user research ask people take the survey/review your product or page. Look for feedback and take it down

Local meetup:

As an entrepreneur I usually attend so much of startup meetups and events. It’s a nice place to find excellent people who can try your product and give you valuable feedback.

Cafe:

If your ideal user persona can be found in cafe means its an excellent idea to ask people to take survey/interview by offering a snack or coffee in returns. You would be definitely surprised by the outcome.

Part 2 will be Steps for effective user research

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FASHIONLOG

from clothx

Rajesh Kanna Kanagaraj

Written by

Strategic marketing & Product management executive_UX designer

FASHIONLOG

from clothx

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