Facebook disputed the popular Netflix documentary feature film “The Social Dilemma” on Friday. This film may be the first time to reveal to some viewers how social networks use algorithms to make people regress. It also talked about how technology companies affect elections, racial violence, and depression and suicide rates. Some viewers said in an interview with the media that they plan to delete Facebook and Instagram after watching the film.
Facebook may be worried about the impact of this documentary on users. “Social Dilemma” appeared on Netflix’s list of 10 most popular movies and TV shows in September, and is still listed in its trend list.
In an article published on its website, Facebook talked about several of its concerns about the film, covering topics such as addiction, users being a “product”, its algorithms, data privacy, polarization, elections, and misleading.
“He (the filmmaker) did not provide a fine observation of the technology, but a distorted view of the way social media platforms work, creating a simple scapegoat for difficult and complex social issues,” Facebook said. “This documentary demonizes social networks and presents a distorted view of how social networks work.”
Facebook argues that their algorithms keep what users see “relevant and useful,” like Netflix, dating apps, Amazon, and Uber do.
However, one of the issues raised in the movie is that Facebook’s algorithm will learn more specific things about users, such as their favorite political parties, and show them news that it thinks they will agree with. This problem will not happen to Facebook’s competing services. The film suggests that social networks should show the audience a mix of various perspectives to provide more balance.
Facebook also believes that the product team is not driven to build features to increase the time people use its services. Instead, the company made changes in 2018, reducing 50 million hours of user time per day.
However, in each earnings conference call, Facebook will still emphasize the “daily active users” indicator, the number of daily active users has been steadily increasing every year. These users are the way Facebook makes money, because Facebook needs users to repeatedly visit. According to its financial report for the second quarter of 2020, more than 1.79 billion people use Facebook every day, and 2.7 billion people use Facebook every month. Facebook even provides a measure of the value of these users. The average revenue per user in the second quarter of 2020 is $7.05.
“We have admitted that we made a mistake in 2016,” the Facebook post said, referring to Russia’s intervention in the 2016 election through social media. Facebook has taken several measures to ensure the integrity of the election, such as banning new ads a week before the election and banning those who try to make the election illegal.
“But if we allow misinformation to ferment on our platform, or that we benefit from the content in some way, this idea is wrong.” Facebook said on Friday that it opposed the “Social Dilemma” about them Spread allegations of fake news, hate speech, and misinformation. Facebook said it has more than 70 fact-checking partners and has deleted at least 22 million hate speech.