Comcast Acquired Ad tech Startup StickyAds.tv

FreeWheel, a Comcast Platform Services company has acquired France-based multi-screen video ad tech startup StickyAds.tv on May 09 2016.

StickyAds.tv is a video supply-side platform (SSP), that offers publishers to build, run and operate their own video private exchange across web, mobile, and IPTV.

In 2009 StickyAds.tv was founded in Paris and got a series of first funding round in 2011. According to Crunchbase has raised $6.11 million in 3 rounds of funding.

This acquisition will strengthen FreeWheel’s capabilities to deliver a platform that help publishers to maximize monetization of their own video inventory across direct sold and other sources providing full control, compliance and creative safety.

In a press release, Hervé Brunet, CEO & Co-founder at StickyADS.tv said that, “We are exceptionally excited to join FreeWheel and the Comcast Platform Services family. We are convinced that the combination of our companies will benefit our respective client bases, most notably the largest TV broadcasters,”

Originally published at Next Gen Technology Insider.