Growing Your Brand: The Business of Social Media

Elevate Episode 1 is now available!

Ryan Killackey
The CloudSpot Blog
2 min readJun 22, 2017

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We all know that entrepreneurship is synonymous with wearing multiple hats. I think there’s rarely a day in which I can sit down, and just focus on one aspect of my business — in fact, I can’t even remember the last day that happened. But that’s okay, because entrepreneurs are a different breed… and for that, I think you deserve a pat on the back. It’s tough navigating all the aspects of business ownership by yourself — and even with a small team, you’re still overseeing tasks and projects that may be unrelated to your particular skillset.

For many of us, social media fits into this subject matter due to the overwhelmingly different approach it takes to be successful with it. Even the basic questions of “which platform do I post to” and “what do I say” can be enough to make any business professional feel defeated even before starting.

And while social media may be a new territory for some, it still presents major challenges for those who have been using it effectively for years.

But we’ve heard you, and we want to help answer the questions that every creative entrepreneur faces, because we understand the struggle you’re going through. We could’ve been passive about this, but instead we decided to do something about it. We’re going to give back to the creative community and provide a free resource to help.

And that’s how Elevate series was born.

Ep. 1 features Natalie Franke of Honeybook & The Rising Tide Society!

There’s no catch, there’s no boring slides. Each episode features myself, CloudSpot Head of Community Ryan Killackey, and an expert guest, where we sit down and hold a conversation like two friends talking on a particular subject that relates to your business.

The first episode just happened to be about the confusing world of social media, and the amazing Natalie Franke shared some amazing pointers on how to sift through it all. So turn the lights down, grab a cup of coffee, and dig right in — there’s loads of great information waiting for you.

There’s always the opportunity to sign-up (for free) for the live airings, but we’ll be publishing each episode to the interwebs a month after recording for everyone to see, so make sure you’re following us here on Medium!

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