5 Reasons Why Microsoft and Google Are Dominating the Cloud Suite Space
In the race to dominate the cloud suite space, Microsoft and Google now have a significant competitive edge over others.
Rightfully so, the two companies absolutely deserve to be at the forefront as they deliver the best value considerably, especially to business consumers.
Check out these top five reasons why the two are leading the cloud suite race:
1. A robust suite of feature-rich collaboration tools
Microsoft’s cloud suite, Microsoft 365 (formerly Office 365), and Google’s cloud suite, Google Workspace (formerly G Suite), do more than just offer cloud storage space.
They include a robust selection of feature-rich cloud-based tools that work great in improving collaboration as well as the productivity of individual employees.
Businesses planning to migrate from conventional clouds such as Box or Dropbox to OneDrive within Microsoft 365 or to Google Drive within Google Workspace can find a world of a difference in having the options of various collaborations tools and being able to effortlessly use them.
2. Seamless syncing of native tools
A robust selection of industry-leading cloud-collaboration tools is the first level of value that Microsoft and Google are offering. The second level of value (where they have a significant competitive advantage over others) is ensuring seamless syncing of all the native collaboration tools.
For example, in Microsoft 365, teams and individual employees can share Microsoft files such as Excel files, Word files, PowerPoint files, etc over Microsoft Teams using SharePoint as the gateway.
The native tools within the Microsoft 365 suite are so well interconnected that Teams identifies sharing permissions and suggests editing permissions to allow other members of any Teams chat group to access the file(s).
Similarly, Google Jamboard seamlessly syncs with Google Meet and makes real-time collaboration, especially brainstorming sessions, effortless.
Also, Google files (e.g., Google Sheets) and Google Meet seamlessly integrate with scheduled events on Google Calendar.
3. A vast scope for metaverse integration
Microsoft’s plan to tweak the Microsoft 365 cloud suite for metaverse integration is big news for enterprises as well as SMBs.
The company is tweaking Microsoft Teams for mixed reality capabilities which, in turn, help businesses improve operational efficiency.
For example, diverse teams and individual employees will be able to collaborate in Microsoft Teams through their holographic avatars backed by mixed reality.
Although there is no official metaverse integration update from Google as of now, the company has rolled out a collection of new immersive backgrounds for Google Meet.
4. Industry-leading cloud automation
Cloud automation is gradually becoming one of the most valuable assets for enterprises and SMBs relying on the cloud. And Microsoft 365 provides strategy and execution teams with a perfect cloud platform to automate major as well as minor tasks.
Microsoft Power Automate functions as a central system to allow businesses to automate processes on the cloud, within the Microsoft 365 ecosystem.
What’s more interesting to know is that enterprises and SMBs do not have to build automation pathways from scratch.
There are readily available automation templates designed to automate tasks between native as well as third party apps.
In Google Workspace, businesses can benefit from some level of automation using Google Apps Script and Google Docs API.
5. Support for a wide range of third-party tools
It’s not just the wide array of native collaboration and productivity tools that make Microsoft 365 and Google Workspace leading cloud suites for businesses in the market.
The two leading cloud suites also offer support for a wide range of third-party tools while ensuring seamless integration with all the native tools.
