Top Cloud Computing News: July 2018
When the weather gets hot, the news in the cloud industry typically cools down. But thank goodness for Google NEXT, which brought a good amount of excitement and news to our lives last month. Read on for the highlights from all the Google buzz in July, plus an update on Amazon’s march to a trillion dollar valuation and Alibaba’s latest scheme to take on the big three.
Google Wins the Month
Last month Google dominated the news cycle, with a stream of news coming out of their annual NEXT conference. Since not much else goes on in July, most of the news last month revolved around them. Is it time to start calling it “Googly”? Scrap that, terrible idea. One of my colleagues already summed up everything you missed at Google NEXT, so I’ll just focus in on a few other pieces of Google-specific that caught my eye:
- Diane Greene never wants to win on price. If you need further proof that the cloud price wars are over, just look at this interview with Google Cloud CEO, Diane Greene. In it, Greene states that she doesn’t want to win on price, she wants to win on value, and the additional services and support that they provide around the solution. This is further evidence that while the cloud wars are still raging, price is no longer the main weapon. I wrote about this in my May Cloud Computing News Blog, with the thesis that the cloud wars are moving to the battleground of trust.
- Google Cloud Functions are Generally Available. It was a little surprising to me when I realized that all this time, Google did not have a generally available serverless offering to directly compete with AWS Lambda or Azure Functions. The company is known for their LONG beta periods (pop quiz: when did the beta flag come off Gmail?), and Cloud Functions is no exception, with the original announcement coming in 2016. But no matter! Cloud Functions is now Generally Available, although I’m struggling to find any new features they added as part of this release, other than promises of improved stability.
- Google is going big on hybrid. In a completely unexpected move (at least to me) Google leaned hard into hybrid with their announcement of Google Cloud Services Platform. The offering is a set of cloud services that can be deployed either in GCP or in on-premises environments. Think Azure Stack, but without that inconvenient hardware overshadowing it. This also gives Google the opportunity to offer Google Kubernetes Engine (GKE) on-premises, and maybe finally really cashing in on their invention that everyone has monetized better than they have. Google is the first of the major cloud providers to offer managed Kubernetes on-prem, and I think it’s a fantastic idea. The success of solutions like RedHat Openshift says it all. I wouldn’t be surprised if Microsoft followed up in quick succession with something similar. Amazon could potentially do this as well, leveraging their VMware partnership.
AWS Boosts Amazon in the Race to a Trillion Dollar Valuation
This summer has brought a lot of speculation about who will win the race to become the first trillion dollar company: Amazon or Apple? My money is on Amazon and a big part of that is based on the incredibly growth rate that AWS has maintained over the past several quarters. When you’re talking about billions of dollars, a sustained quarter over quarter growth rate in the high 40% range, it’s incredibly impressive. It’s barely even news anymore. Amazon has another quarter of massive growth. Yawn. Let’s move on.
Alibaba + BT = Cloud Domination in EMEA?
Alibaba is on a mission to overtake Amazon as the world’s top cloud computing provider, and they’ve set themselves an aggressive deadline of the end of 2019. They already dominate in Asia, but are struggling to make significant headway in EMEA and North America. Alibaba’s approach is a smart one: work with trusted local providers to gain traction in their regions. In 2016, they partnered with Vodafone to go after the German market with some degree of success. Now, this month, rumors are swirling that Alibaba will partner with BT to go after the UK market. While nothing has been confirmed as of today, this would be great news for both BT and for Alibaba if they want to take on the big three (AWS, Microsoft, and Google) in EMEA.
That wraps up the top cloud computing news in July 2018! Join me next month for the latest and greatest happenings in all things cloud computing.
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Originally published at www.cloudhealthtech.com.