How To Use Holiday Magic To Increase Conversion Triggers In The eCommerce Industry?
It’s the most beautiful time of the year,
Lights fill the streets, spreading so much cheer,
Wondering which holiday is near?
Yeah, you guessed it…
Christmas is here!
Labeled as the Cyber week number 2, it has been announced by Statista that it is expected for online shopper to spend 2 trillion US dollars in the USA and 2 billion in the UK during the upcoming week.
Looking back at 2018: according to Digital Commerce 360, smartphone sales solely were responsible to generate $38.8 billion from November 1st — December 31st, 2018, whereas $11.2 billion was the result of online sales from tablets.
Everyone is going for this big Holiday cake, but what should you do stand out?
Now, when purchasing powers is big, what can you offer or do better than your competition, so you can attract and convert the GenX + Millenials even better?
Here are 3 tips from us to you:
- Shoot for emotional triggers with your product images
- Optimize for mobile
- Be Fast!
Feeling festive makes us spend money
Have you ever bought something during the Christmas season, which was not specifically on your shopping list?
Yes.
We’ve all done it.
“Christmas shopping triggers hormonal hits of pleasure in our brains”, says Jana Bowden from the Macquarie Business School.|
In other words when consumers feel happy they tend to buy more.
Christmas shopping sprees often pull on people’s heartstrings due to fond childhood memories and family gatherings. Buy incorporating memories connected to your specific target audience you trigger a surge of digital dopamine hit.
Millennials will always go crazy to the Home Alone references, Mariah Careys All I Want for Christmas song and of course picture of a happy family around the Christmas tree.
Gen X, on the other hand, may go with Justin Biebers MIseltoe more and with pew die pie’s Christmas Simulator.
The bottom line of what your product image should emphasize is a sense of belonging. It is what Christmas season is really about:
- Family
- Christmas Tree
- Glitter
- Santa Clause
- Gifts
- Red color
- Laughter
- Miracles
Mobile First
As we mentioned above, smartphone sales solely were responsible to generate $38.8 billion from November 1st — December 31st, 2018, whereas $11.2 billion was the result of online sales from tablets.
Facts are quite clear here — no mobile optimization, no holiday piece of 1 trillion cake.
So here is your product images to-do list in order to enhance your users mobile experience:
- Use the suitable format for each browser
- Resize to fit mobile
- Make sure your images are responsive
- Use CDN delivery to reach the same quality and speed across the globe
- Test it out!
Deliver WebP to compatible browsers, and JPG/PNG to non-compatible browsers.
Compared to PNGs of similar SSIM index quality, WebP lossless images are 26% smaller in size.
Compared to JPEGs of equivalent quality, WebP lossy images are 25–34% smaller.
If this sounds too good to be true, there is one caveat: WebP is only supported by a handful of browsers: Google Chrome 23+, Firefox 65+, Google Chrome for Android 50+, Opera 12.1+, and native Android browser 4.2+.
Leverage the HTML5 <picture> element to make images responsive to different screen sizes.
Responsive images allow for an optimal user’s device type, window size, orientation, or resolution.
We recommend giving a 5 min read to the Cloudimage white paper on e-commerce images optimization right here: How to accelerate my products’ images for better conversion?
If we continue to talk about the CDN Delivery, its implementation offers 3 main benefits:
- Users located far from the data center where the website or the application is hosted will experience lower latency and faster loading time.
- CDNs absorb high load during traffic peaks and save money on hosting infrastructures.
- CDNs keep websites safe by absorbing Denial-of-Service-like attacks.
Don’t lose valuable customers by letting your website crash under the surge of traffic.
Here is a link for an 89$ coupon of CDN Distribution = 150GB of traffic & 70GB of cache.
More than enough for this holiday season!
Lastly, make sure yo test out your website before the traffic hits.
There are always some bugs you better hit beforehand than be sorry afterward.
We want it all and we want it NOW!
To wrap up this holiday season, speed is everything in this decade. Waiting for more than 2 seconds for a product image to load will get us an anxiety episode and we will luckily leave your online store on time before a nervous breakdown and never go back.
So speed up everything, loading time, delivery time, decision-making time and let us enjoy your top-notch product with style!
Get a free media optimization trial right here and tell us how did the holiday season go for you below in the comments.
