June 2020. Detailed Business guide on How to Thrive in the new Rhythm of the World (Part 3: 5 things you should have done in May…)
How did the struggle get real?
Unfortunately, not every business will survive this crisis, and as a result, many people might suffer from (at least temporary) unemployment. One of the consequences of the major pandemic was less and less money to be spent per household.
Prioritization started taking place and the way money was spent shifted a lot, different choice of products, different types of goods, different spending behavior in general.
Back to basics.
Less luxury, less holiday trips. The remaining standard shopping items — for those consumers that want to avoid the risk of touching an infected shopping cart wherever possible — there were many of them — had an option to be bought online.
Fast delivery became a standard. At least from the demand side, where customers demanded quick delivery, be it for online services or physical goods, yet not all suppliers were able to fulfill this need.
All of the surviving/winning businesses started to compete for a limited amount of customers.
This number of available customers rapidly started to grow, even faster than before, however, the majority is still turning to amazon for their needs.
How to thrive?
This means, the competition was/is big and international! So, in order to grab a bigger piece of the cake, the businesses that we saw thriving, started implementing the following steps:
- Social viral campaigns
- Speed optimization 5 levels up
- User experience became the most vital core part of online businesses
- Workforce culture shift
- Cloud based data and asset management
Search engines usually award the top rankings in search results to the best performing websites, where the highest likelihood of a positive user experience can be expected.
Those search result positioning decisions are made on the basis of relevance, speed, quality, etc.
What‘s the best place to hide a dead body? Page 2 on google search results!
So, what should you do to avoid page 2 and get to page 1?
OPTIMIZE!
The images on websites are the things that can make all the difference!
You need your visuals in order to deliver strong user experience so don’t fall for the trap of neglecting the visual aspect of your business because the optimization is hard and time-consuming.
This is probably not overly surprising to you, Mister Decision-maker. That‘s why your team is spending countless hours rendering countless numbers of differently sized versions for each of your digital assets.
It‘s a painful and annoying task, and such a waste of productive time!
So, in the times when things like oil and travel are becoming obsolete, how did our SaaS Startup increase it’s MRR?
Our products Cloudimage and Filerobot serve exactly the needs that we mentioned above.
They optimize, resize, storage, speed up and deliver every piece of content on time and in the right format to each user.
New multi-tenancy features are allowing your digital teams to function perfectly in the cloud. Productivity of digital teams can be even up to 20% higher (based on our customer feedback), and in the #workforhome era is a great thing to invest in.
So there you have it.
It is the best advice we can put out there for the businesses that are still wondering how to navigate the post-pandemic reality.
Imagine that you have a time machine, and you are suddenly back to May 20th, 2020.
You’ve got the winning ticket in your hand.
All you need to do now is place the bet.
BOOM YOU’VE JUST BEEN ACCELERATED!
