5 Tips for Creators Who Want to Increase Their Online Presence

Artists today are under a lot of pressure. An increase in competition, constantly having to find inspiration, and keeping up with trends are just a few of the things that cause headaches.

In today’s world, where everybody relies heavily on technology, it’s much easier to spread the word online. We’ve all heard about those extremely popular artists who got their big break because of YouTube. With so many platforms available on the internet, you’d think being a star can be achieved overnight, but that’s just not how it works.

As an artist, naturally, you’ll have something you want to express, and you want to make sure that there’s at least someone who’ll want to hear you out. And you might ask, “how can I use the Internet to my advantage?”

Build your community

The entertainment industry thrives on communities. Finding like-minded people who will engage with your work is really important. This is where social media and your other connections come in. With just one click, you can get your content out there.

Nowadays, Facebook, Instagram, YouTube, and Twitter aren’t the only players. You’ve got TikTok, Reddit, and LinkedIn at your disposal as well. People talk, and you’re sure to find groups that share your views.

And if you’re struggling to figure out what message to send, remember, you are your own brand…you just have to find your voice and decide where you belong.

Be consistent

Created something new? Don’t be afraid to share it. Now, what does consistency have to do with this? You know the reason you create what you create, and your personality shows in your work. You want people to see your work and be able to instantly recognize that it’s yours.

Take, for example, The Weeknd’s 2020 album “After Hours,” which takes on a retro-pop style. There are 14 tracks on this album, and while they may all be different from one another, they are similar; you’ll know it’s The Weeknd.

There are a lot more artists worth mentioning, but the point is that you have to keep creating quality content that shows who you are.

Collaborate with other artists

“I have my own style and I work well on my own, so why do I have to seek out other artists?”

Collaborating with other artists will allow you to reach their audiences, which is exactly what you need if you want to make your work known. Besides that, you’ll find that working with other artists will allow you to discover different sources of inspiration.

If you are working with someone with a different style than yours, it’ll force you to get out of your comfort zone and find a way to make different styles work. Whatever your craft is, there are plenty of ways to reach out to different creators.

There are even modern digital platforms that help make connecting with fans and other artists more convenient.

Engage with your audience

If you’ve already built a following, it’s important to tune in to your fans and know what they want. There are several ways to get your answers. Social media platforms today make it easier for creators to host question and answer sessions that will surely engage their top supporters.

Got a concert coming up? You can easily post about it on your social and ask your fans what they want to hear or see. If you are trying to build a deeper connection with your fans, you can explore different avenues where you can make more direct and meaningful connections with your audience by rewarding them and giving them exclusive access to your behind-the-scenes content and events.

Take advantage of new technologies

It’s called living in the “digital age” for a reason. Technology is constantly evolving, and you can either stay behind or get in on the trend. Nowadays, it’s a lot easier to connect with people. In fact, there are several platforms for you to utilize if you want to do all these at the same time.

NFTs have taken over the internet, and artists are now using them to showcase their original art. Digital collectibles are trendy, and fans can collect your cards in order to gain access to exclusive experiences that will allow you to directly connect with your supporters.

While the newest trend is never 100% positive, it might actually be worth a try.

There are plenty of online channels available, and most are even cost-free, so be sure to check your options. But you also have to remember that social media is just a single part of your career in the entertainment industry.

If you really want to expand your reach, create connections with your audience, and your supportive communities will help you get where you want to be.