Cloutchain Launches First Fully-Branded Portal
SALT LAKE CITY, Utah, November 1st, 2022 — Cloutchain, a revolutionary new brand engagement platform, has just announced the launch of its very first fully-branded page built for Riders Collectiv. The launch is dedicated to connecting iconic action sports brands with their biggest fans through engaging content, unprecedented access, and personalized discounts and offers.
Riders Collectiv is a powerhouse syndicate of action brands led by Kemper Snowboards, Gordon & Smith, and Resulting Impact Films. Jib Hunt, the CEO of Kemper Snowboards, explains that the goal of Riders Collectiv is to “rally the action sports community together and to celebrate meaningful connections between participating brands and their most dedicated fans.”
It is no secret that new technology is driving a shift in how brands, including Starbucks, Adidas, Prada, Nike, and many more, are choosing to engage with their communities. Cloutchain levels up engagement for brands of all sizes through an easy-to-use set of tools designed to put brands back in control over the way they interact with their communities.
Cloutchain allows brands to leverage the value-add of Web3 technology without the hurdles and speculative volatility. As Aaron Guyett, Co-Founder of Cloutchain explains “we are not trying to bring people into Web3 — instead, we are bringing the value of Web3 to the people.” For Cloutchain, this is about showing the world that recent technological innovations can be implemented in ways that do not require high-risk speculation or frustrating levels of complexity.
Cloutchain does not ask users to sign up for technical and often clunky tools like blockchain wallets and special browser extensions just to access the site and its benefits. An email address and password are all you need to sign up and you can use any major credit or debit card for purchases.
On riderscollectiv.com fans purchase collectible digital cards issued by the participating brands. Upon purchase with a credit or debit card, the cards are shuffled and randomized on the specified reveal date. Once revealed, cards unlock exclusive content, benefits, or engagements. In addition to receiving a collectible piece of the brand’s history, purchasers get rewarded based on which specific cards they receive and based on how many cards they collect. Think of it like trading cards mixed with airline miles but delivered through a VIP-only social media platform.
As Eric Gordon of Gordon & Smith puts it: “We are building our digital museum and you can be an active collector and be a part of this without freeing up storage space in your garage…plus you get rewarded for doing it!”
Brand engagement is broken and Cloutchain is here to fix it. Prioritizing direct and meaningful connections with your most dedicated fans will save time and money while reducing churn. In addition to fully-branded pages like Riders Collectiv, Cloutchain offers brands of all sizes the ability to set up a page for free and start exploring. For additional reading, check out Maddie Shepherd, Keep Your Customers Coming Back: 13 Brand Loyalty Statistics You Need to Know.
