Why current ticketing practices are broken and how artists can take back control
If you work in the music industry or you’re a fan who had set their sights on the upcoming Taylor Swift concert series, you are painfully aware that the current ticketing system is broken. Bots and resellers rapidly buy up tickets (often with the assistance of scripts and software) and then scalp them for a profit. This hurts both artists and fans alike.
But the bigger problem here is that artists don’t own the relationship with their fans. Artists should be able to identify and verify their biggest fans in real time, and should have the tools needed to engage and reward them directly. This is how Cloutchain is helping artists take back control.
The current ticketing system is broken for a number of reasons.
Bots and resellers buy up tickets and then sell them for a profit. This means that fans have to pay more (often way more) than they should just to see their favorite artists perform. Even when ticketing companies attempt to verify fan status and protect fans and artists, these tools are not permanent and aren’t owned or maintained by the artists. This means that the ticketing platform owns the criteria and connection. Ultimately, this means that artists can’t directly verify who their fans are or offer ongoing rewards or engagement outside of the event being promoted by the ticketing platform.
Additionally, the current system hurts smaller venues and artists who can’t compete with the big guys when it comes to ticket sales. Artists of any size should be able to sell tickets directly to their verified fanbase on their terms, and venues should be able to recognize and redeem independently created tickets easily.
Where do we go from here
So how can artists take back control? By using a platform like Cloutchain, which allows artists to identify and verify their biggest fans over time. With Cloutchain, artists can reward their fans with exclusive content, merch, and access to pre-sale tickets. As fans continue to purchase engagement and experiences, their fan relationship grows while the artist is in control of the terms and owns the connection. This way, fans are rewarded for their loyalty and artist can directly build lasting relationships with them.
TLDR
The current ticketing system is broken, and it’s time for a change. Musicians and fans deserve better than what they’re getting from Ticketmaster. It’s time to take back control and build lasting relationships with your fans. With a Cloutchain, you can do just that. Take a look at Cloutchain and even get started for free today at cloutchain.io
About Cloutchain: Cloutchain is a Utah-based startup changing the way that brands and artists engage with their fans through a platform powered by cutting-edge technology.
