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Yes, You Do Want to Burn Your Instagram Posts into NFTs, and Here is Why

As a content creator on Instagram (or Twitter, TikTok and YouTube), you probably can’t escape all the noise about NFTs. We want to help you understand why this is important to you and why it will change how you interact and grow with your followers and fans.

First, let’s talk about a couple of challenges that we know many of you face.

Challenge number one is that much of your income does not directly result from your creativity but your willingness to bend your work to the desires of sponsors in return for payment. This forces you to walk a fine line to maintain credibility with your audience while also making sponsors happy.

Challenge number two is that you create excellent content, and then over time, it gets buried in the past, especially on Instagram. Some of those moments are probably pivotal ones in your digital life and are part of the bond you have with your fans. But Instagram offers you no means to revisit them in a meaningful way.

A profound change is coming, one that will put you firmly in the driving seat as a content creator. Blockchain technology, which has given rise to the NFT, offers entirely new ways for you to connect with your fans without sponsors’ commercial influence and put new life into all those moments in your timeline, no matter how far back in time they reach. The longer ago, the better!

So, what on earth is an NFT?

First, let me answer a slightly different question. What is blockchain? Blockchain is nothing more than data storage. It is a database but in the form of a ledger. Before computers, people used to keep records in paper ledgers, adding one line at a time. Blockchain is that in digital form with a clear difference. There is no Tippex. Once a record is written, it cannot be changed. What this means is that any transaction stored in the Blockchain is there for good. No one can alter it, and no one can change the owner of any digital assets written into the blockchain.

Bitcoin was the first Blockchain. Every time someone buys or sells Bitcoin, that transaction is written into the blockchain ledger. It will associate a wallet (which has a unique identifier, like an account number) with that amount of Bitcoin. When you sell that Bitcoin, a new entry in the ledger proves the change in ownership.

After Bitcoin came Ethereum. Ethereum is just like Bitcoin in that it is a ledger that adds each transaction, one after the other, with no digital Tippex function. But it is different in that it has an extra layer. It can be programmed. Programmability means that a digital asset doesn’t just exist; it can store information and respond to commands.

This capability also means that Ethereum is not just a chain for its native token, Ether, or Eth. Because the blockchain is essentially a computer (it’s called the Ethereum Virtual Machine), other tokens can exist on the chain. This feature of Ethereum is what enabled the explosion of crypto-currencies in the past few years. will launch on the Polygon Blockchain, an Ethereum Compatible chain, which uses a token called MATIC instead of Ether as its native currency.

All of this leads to the next question; what is a token? Well, a token is just a digital asset that sits on the blockchain. Different tokens use different economic models to control supply and represent all sorts of businesses and business models. If they are in demand, then their price goes up. All tokens have a US dollar price, as this is the standard way to measure their value. You can think of a token as a currency. It is considered fungible because one token is no more or less useful than another token, in the same way that one US dollar is no more or less useful than another US dollar.

And finally, we get to our destination. What is an NFT? If a fungible token is just the same as another token of the same type, then a non-fungible token is one where there is no other token that is like it. It is unique. But it is a token, and therefore it is an asset that can be stored on blockchain.

NFTs are really clever. They can store a lot of information. They can be programmed to react to events. They can act as a key to a digital door that only holders of that NFT can pass. They can even store media files (sort of the point of this article). But the most important thing to know is this.

If you own an NFT, then no one else on earth can claim to own it or take it from you.

If you have kept up, then I can answer the question posed at the start:

Why do I want to burn my Instagram posts as NFTs?

Take a trip down memory lane. Scroll back through your Instagram timeline and see if you can find something that stands out. A particular post, one that had an exceptionally high engagement and has special meaning in the journey to build your creator brand.

Until now, that was about all you could do. Look at it and remember. Well, not anymore.

An NFT is an asset that only one human being on Earth can own. It can be bought and sold. So, why not turn that social media post from the past into an NFT. It’s your content. And you can sell it if you want to — just one small thing.

You have to delete it from Instagram.

Deletion is essential because if the original post still exists, then the NFT has no value. However, if you delete the original post, then all the value in that post is transferred to the NFT. The incentive for collectors is that only one can own this piece of your history.

The question that you have to ask yourself is, do I have fans or followers who would like to own that unique piece of history? The answer is almost certainty, yes, and now allows you to do just that, monetise your most successful posts. In other words, profit directly from your creative endeavours and hard work.

Why leave your best moments on Instagram when you can take them back and demonstrate their value on a free and open marketplace?

And here is the kicker

Remember when I said that NFTs were programmable? That’s really important because we can ensure that every time your NFT is resold on the open market, you always get a cut! It’s on the blockchain. Not only can ownership not be stolen, but origination also cannot be denied. This is in fact, how Beeple made all that money. He did not sell his work. He got a cut of the resale because it was programmed into the NFT that he would.

It’s time your work realised its true value. Join the Creator Economy at

About powers the creator economy of the future by turning the most valuable content, such as your most successful Instagram posts, into unique NFTs. As a microservice, a marketplace, and a staking platform, is where creators and fans come together to create, grow or exchange social capital through the $SWAY token.

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