Change How You Frame Change
According to US News: 80% of people fail in their new year’s resolutions and goals by the second week of February.
Welcome to that week. Where 80% of us (Americans at least) are no longer our ‘New Year, New Us’.
Is it because 80% of us are just awful people?
No, it isn’t. We all know that.
The reason is that we are all starting way too big.
We’re trying to change too much, too fast.
Anyone who has read the fantastic Atomic Habits knows something powerful. They know that if you want to make a big, lasting change in your life, you have to start atomically small.
For example, if you ate 1% better every day, you’d be eating 38% better within a year. That 38% is sustainable.
It’s hard to measure or action 1%, but the lesson stands. It can be as easy as creating a simple rule.
For example:
“Before I serve or order myself any other type of food…
I always serve or order myself two open palmfuls of non-starchy vegetables”
We all need change how we frame change.
We need to aim for progress, not perfection.
Currently, we look at goals and New Year’s Resolutions in a very binary way.
If you resolve to drive from London to Berlin and get momentarily lost whilst driving through Antwerp… Would you consider yourself to have failed in getting to Berlin, turn around a go home?
Or would you appreciate it for what it is, a minor setback, and try to course correct?
People sleep in. People cheat on diets. People miss visits to the gym.
It happens. That’s not a failure. But completely giving up after one or two minor set-backs is a failure by default.
It’s not like there’s a lack of information on the topic.
We only need to hear Matthew McConaughey talk about losing weight for Dallas Buyers Club…
We only need to hear about how Matt Damon shrank down for Courage Under Fire…
To realise that the fundamentals of maintaining a weight in line with optimum health aren’t complicated.
At each meal
-Lean healthy proteins (it’s people’s choice whether they get them from plants or animals.)
-Non-starchy, fibrous vegetables:
–green stuff
-leafy stuff
-watery stuff
-stuff that doesn’t weigh a lot
-stuff that looks like trees.
After exercise
Nature’s best carbs: sweet potato, squash, yams.
The problem definitely isn’t lack of information or resources.
It’s a lack of clarity. A direct result of too much information and too much resource.
There are some fantastic apps out there that will get people into exceptional shape.
There are fantastic apps that will provide people with a super dialed-in diet.
There are apps that will even do both. There are apps that are designed by Olympic Gymnastic Coaches.
There are so many options that we flit from one to the next. We constantly look for the better, faster, magic bullet. We hope we can avoid the forever boring reality.
That sentence above. That is why Stathi Kougianos and I created Club Athletica.
It’s for anyone trying to make:
-small
-incremental
and
-eventually big
changes in regard to their health and fitness.
It shares free information on how to eat, sleep and train optimally.
The program it recommends allows people to train anywhere. It only requires one piece of equipment. People can buy this for less than £20.
People will also find guides that tell them how to make their own nutrition and skincare products.
The products these guides create beat anything we’ve seen in the market, for as little as 20% of the price.
We’ve made this website to simplify the complicated world of health and fitness.
We’ve made it in order to provide a clear path through a jungle filled some legitimate, but a lot of illegitimate claims.
We’ve made it in order to provide a simple, everyday system in an industry that often only talks about Everest-sized, far-flung goals.
People don’t have to listen to us.
But the fact that it’s free hopefully communicates we’re not trying to sell them a pipedream.
People can find it at:
A huge thank you goes to:
Brendan Lea our fantastic photographer.
Gina Morris and Hermes Balboa, our marvelous models.
Get started. But start small.
